About a month ago, a report from the financial information website known as MarketWatch revealed that Grand Theft Auto 5 has managed to become the most profitable commercial entertainment product of all time, even beating out every film ever made. Now, it looks as if the open world crime title’s success continues unabated, as Rockstar Games parent company Take-Two Interactive has just recently revealed that the game’s sales have surpassed 95 million copies to date.
This much was confirmed during Take-Two Interactive’s Q4 earnings call, with the publisher attributing much of Grand Theft Auto 5‘s success to Rockstar Games’ decision to continually release free content for the title. On top of GTA 5 moving so many units, the company also revealed that the open world game’s multiplayer component GTA Online has delivered on “its biggest year yet” for sales of in-game currency.
There’s no doubt that Rockstar Games’ steady influx of free DLC for GTA Online has continued to help bolster Grand Theft Auto 5‘s success, but one of the most significant factors related to the title’s soaring sales numbers is its availability on not only PC, PlayStation 4, and Xbox One, but also on last-generation platforms as well. As many will recall, the title initially launched in 2013 for PlayStation 3 and Xbox 360, only to receive a re-release on PS4 and Xbox One at a later date.
Although Grand Theft Auto 5 has obviously been a huge financial boon for both Take-Two Interactive and Rockstar Games, Cowen analyst Doug Creutz has stated that this kind of success will be nearly impossible to replicate with the developer’s next game. While Creutz acknowledges that Red Dead Redemption 2 will likely wind up being a hit for the studio, he explained the situation analogously, saying, “Michael Jackson had a lot of hit albums but he only had one Thriller.” Of course, we will simply have to wait and see if this assertion comes true in the long run after RDR2 goes live later this year.
Grand Theft Auto 5 is available now for PC, PlayStation 3, PlayStation 4, Xbox 360, and Xbox One.