Despite the fact that Grand Theft Auto V released nearly two years ago, the game has evolved significantly since launch day. We’ve seen the addition of multiplayer heists, expanded ports for the current generation of consoles, and a great deal of content added to GTA Online.
Fans of the series have always lingered around each game’s city long after they’ve completed the main story, but frequent content drops mean there’s more reason than ever to make frequent return trips to Los Santos. Earlier today, Rockstar broke the news that there are plans for a major addition set to arrive in the next title update.
The PC release of Grand Theft Auto V introduced the Rockstar Editor, a tool that allows players to create their own movies in-game. This feature will be added into the PlayStation 4 and Xbox One in an upcoming update, presumably with a new interface more suited for consoles.
Rockstar announced the news as part of a newswire post covering the Rockstar Editor machinima competition that ran alongside the release of the Ill-Gotten Gains update. The blog states that next time such a content takes place, the influx of console entrants will make things even more competitive.
Machinima has been a part of video game culture for years, coming to prominence around a decade ago thanks to projects like Red vs. Blue. Now, it’s easier than ever for players to get involved thanks to developers like Rockstar offering up proprietary tools to capture footage and edit it together.
Of course, this isn’t simply a case of studios offering up content for no good reason. In an era where a viral video might be the best way of reaching an untapped audience, it makes complete sense for a developer to give fans the ability to create and share such content.
Whether it’s a reenactment of the teaser trailer for Star Wars: The Force Awakens or a recreation of the opening credits to Full House, we’ve already seen some amazing clips made with Grand Theft Auto V. Both of those videos have already amassed hundreds of thousands of views on YouTube.
That’s the sort of thing that builds a community around a game — not to mention offers up free advertising crowd-sourced by players. It’s difficult not to be curious about the game itself, when you see something so novel as a shot-for-shot remake of a movie trailer created within its setting.
Producing a title that draws players in months after release is the challenge that all developers face, and Rockstar’s work on Grand Theft Auto V is a great example of how to do so tastefully. Content like this may be free, but it’s certain to reap benefits further down the line for both the studio and the franchise — as well as the players.
Grand Theft Auto V is available now for PlayStation 3, PlayStation 4, Xbox 360, Xbox One and PC.