Grand Theft Auto V is about to have its fifth birthday, and it’s enjoying being one of the 20 top selling video games for nearly every month since its release in 2013. In a recent interview, the CEO of Take-Two interactive promised “plenty more content to come” in the future for GTAV.

Having just released the “After Hours” update, Grand Theft Auto V is thriving in a market that continues to embrace the game’s Grand Theft Auto Online mode. The game has received 44 updates at the time of writing, making it something of a bizarre outlier among other games of its class. As a franchise that has always succeeded purely on its wide-open single player sandboxes, the quiet success of Grand Theft Auto Online should might come as a surprise to anyone who isn’t an active player.

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It looks like the money is just going to keep on flowing into Rockstar after the most recent update, as Grand Theft Auto V goes into its sixth year out in the wild. When speaking to Business Insider, CEO of Take-Two Interactive Strauss Zelnick mentioned that there will be “Plenty more to come” from Rockstar’s sandbox masterpiece, suggesting that more content is going to keep getting added to the game for quite a long time coming.

Rockstar is releasing another game coming up later this year, and it may do something to get in the way of Grand Theft Auto V‘s popularity if it ends up mimicking some of the successful components of its predecessor. Red Dead Redemption 2 hits stores in October, and, potentially, it could really shake up Rockstar’s continued support of Grand Theft Auto V if it ends up stealing the game’s thunder. Zelnick once commented on this possibility, stating:

“I don’t think there is any competitive dynamic with any of our upcoming releases, apart from the fact that our success is driven by quality. So I think the success of [Red Dead Redemption 2], which is highly anticipated, will be driven by its quality, and I think that the ongoing success of Grand Theft Auto Online is driven by its extraordinary quality.”

Red Dead Redemption 2 Special Edition backlash Rockstar Games

Still, not everyone is convinced. Most companies like to copy a successful formula after finding one, and there’s no denying that Grand Theft Auto V found a successful formula. Players will hopefully find out more about Red Dead Redemption 2‘s online mode leading up to the game’s release.

Grand Theft Auto V is available now for PC, Playstation 3, Playstation 4, Xbox 360, and Xbox One.