Early this summer, I watched as actor/musician Ice-T and Epic Games‘ Cliff Bleszinski exchanged engaged in some Twitter banter regarding Ice-T’s Gears of War fan obsession. Not long after that, the pair came on stage together at the Xbox 360 E3 press conference to showcase some of the co-operative campaign gameplay in Gears of War 3. See, real friendships form through Twitter.

Ice-T also performed a surprise concert during the Horde 2.0 showcase event at E3 and solidified himself as a cog in the Gears of War marketing machine. In keeping with that love affair with Gears of War 3, Microsoft and Epic Games released a new Horde 2.0 gameplay trailer which features music from Ice-T’s thrash metal band, Body Count.

The song is titled “Horde 2.0: Five Against All,” aptly named after the multiplayer mode’s 5-player co-op against waves of Lucusts and Lambent forces. The trailer showcases the type of action Gears fans are familiar with in addition to plenty of footage of the buildable defensive structures new to Horde 2.0.

httpv://www.youtube.com/watch?v=0cp34hiSFxk

We at Game Rant love Gears of War 3 and it was easily one of the best games shown at E3 (it won the Game Rant E3 2011 Award for best multiplayer). Not only did many of our team play countless hours of the Gears of War 3 beta, but we participated in a Gears of War 3 multiplayer beta tournament and won (here’s the trophy to prove it). That all being said, this trailer is not a great selling point for those few who aren’t sold on picking up Gears of War 3. The music, and how it’s cut together with gameplay footage, feels like a fan video, and not something the marketing teams at Epic and Microsoft would create on their own.

If you’re a gamer desperately looking for solid co-operative gaming experiences, definitely take a look, but unless you’re a diehard Ice-T/Body Count fan, this isn’t the best video.

If you’re fan, check out Epic’s latest developer diary video which discusses the end of the Gears of War trilogy.

Gears of War 3 launches on September 20th exclusively on the Xbox 360.

Follow me on Twitter @ rob_keyes.

SCROLL FOR NEXT ARTICLE