In celebration of Veterans Day, GameStop introduced a permanent military discount program to salute all of the courageous men and women who have served or are currently serving in the US military.
The new program, which went into effect on Monday, November 11th, 2019, will provide all active and former military personnel with a 10% discount on all new video game software and accessories, pre-owned software, hardware, and accessories, and all collectibles across all GameStop US store locations. Despite recent news about the video game retailer, the new program will be available for all military personnel all year long with a proper ID, including a military or Veterans ID, Form DD214, or by authenticating their military status through other online verification platforms such as ID.me.
The new military discount program joins a long line of promotional events that take place on or around Veterans Day, as many restaurants and car dealerships have typically been associated with offering discounts on the federal holiday. GameStop, however, appears to be setting itself apart by making the discount program permanent, which should bode well with the holidays quickly approaching. Regarding the new program, CEO of GameStop George Sherman says:
“On this Veterans Day, we pause to take a moment to honor and say, ‘Thank You’ to all the brave men and women who have or are still serving our country. We don’t take lightly the sacrifices our service members make daily to preserve our freedom. As a small token of GameStop’s appreciation, we are proud to offer a much-deserved discount in our stores all year long.”
Unlike GameStop's Pro Day Sale, the military discount program will be a permanent program for the company, but there are a few exceptions worth noting. The new military discount program will be available only in-store and does not include new video game hardware platforms, digital currency of any type, point-of-sale-activation cards, or any other type of gift card. The discount program also does not apply to sales, clearance, or any other GameStop promotional items and is only valid with the following military branches: Army, Marine Corps, Navy, Air Force, Coast Guard, Army National Guard, and Air National Guard. The good news, though, is that the program does leave most of the gaming accessories and software available for a discount, which is sure to make military members quite happy, especially with all of its exclusive Call of Duty: Modern Warfare releases.