Forza Motorsport 4 is the racing sim that gamers and car enthusiasts should be anticipating. It handily won the Game Rant E3 2011 Award for Best Racing/Sports and ever since E3, Turn 10 Studios has continued to impress us with a steady of flow of screenshots, trailers and news, showing off both the game’s incredible graphics and large roster of cars.

Today, Microsoft Game Studios released a pile of information regarding Forza 4, one of their important Xbox 360 exclusives and at the same time, made it very clear as to their strategy going forward regarding DLC content.

First and foremost, for gamers looking forward to trying out Forza Motorsport 4 and seeing how it stands up against the Grand Turismo series, the demo will be available October 3rd for Xbox Live Gold Subscribers and on October 7th for all Xbox Live users. Try it out before deciding whether or not you’ll want to invest in the game’s DLC up front.

Not unlike what we saw with Gears of War 3, Microsoft and Turn 10 have a long series of pre-planned DLC, content that will not ship with the retail game and that can be optionally purchased later. However, like Gears 3, the DLC for Forza Motorsport 4 can be purchased all up front for 2,400 Microsoft points ($30), which will give users a 30% discount compared to if they purchased the DLC individually.

The DLC will be released, starting in November and running through to April 2012 and will contain a total of 60 additional cars. Purchasers of the Season’s pass also get the bonus ‘American Muscle’ car pack which includes:

  • 1965 Pontiac GTO
  • 1968 Pontiac Firebird
  • 1970 Buick GSX
  • 1970 Dodge Cornet Super Bee
  • 1966 Chevrolet Nova SS
  • 1969 Shelby GT500 428CJ
  • 1971 Plymouth GTX 426 Hemi
  • 1967 Dodge Cornet W023
  • 1968 Dodge Dart HEMI Super Stock
  • 1964 Ford Fairlane Thunderbolt

Fans who pre-order, get even more cars through the ‘Launch Bonus’ pack:

  • 1965 Ford Mustang GT Coupe
  • 2011 Koenigsegg Agera
  • 1997 Lexus SC300
  • 2011 RUF RGT-8
  • 2011 Tesla Roadster Sport

The exact strategy for acquiring cashflow up front, before DLC is even announced, was employed for Gears of War 3, a game which is getting four DLC packs which include multiplayer and campaign content. What Microsoft is doing, is effectively increasing the price of retail games to $90 on day one for gamers wanting the “full” package. We can all label DLC as “optional” but the fact is, with the money earned off of this digital content, there’s incentive to not include more in retail games and to charge for it separately later.

DLC aside, Forza 4 includes a ton of cars at launch so the added vehicles are not necessary and we can’t wait to play it ourselves. The game also takes advantage of Kinect technology for its Autovista mode/car show room and it is there where fans of Halo can get a special sneak peak at the UNSC Warthog from Halo 4.

The last bit of news in this Forza Motorsport 4 round-up are screenshots and announcement of the Indianapolis Motor Speedway coming to the game as well, a necessity as one of the world’s most recognized and iconic racetracks. Below are screenshots of the track and the American Muscle car pack.

Our only question is whether or not there will be “optional” car colors that can be purchased up front (see: Gears of War 3 weapon skin rip-off).

Forza Motorsport 4 releases October 11, 2011, exclusively for the Xbox 360.

Follow me on Twitter @rob_keyes.

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