The Final Fantasy brand is one of the largest video game franchises in the world, but it’s not every day that you see it interacting with other non-video game properties. Today is one of those rare days and it’s quite the collaboration: Final Fantasy 13‘s Lightning is now a bona-fide Louis Vuitton model.
Fashion aficionado gamers may have raised an eyebrow earlier this week when they saw Final Fantasy 13’s Lightning show off some Louis Vuitton handbags and purses on Instagram, along with several different fashionable outfits. The digital ad shows her pull off some fierce acrobatic poses, each time with a different Louis Vuitton item.
The collaboration came to be after some work from Tetsayu Nomura, the main character designer for Final Fantasy 13, and Square Enix’s Visual Works. Lightning’s apparel comes courtesy of the Louis Vuitton Spring/Summer 2016 fashion line.
We’re not entirely sure how large the demographic is between fans of Final Fantasy 13 and people who purchase Louis Vuitton items, but whatever that niche market is, hopefully the Instagram post finds them.
Here’s the video as posted by Louis Vuitton’s creative director Nicolas Ghesquiere:
Those interested in seeing the actual products in non-digital form can take a look at the Louis Vuitton Spring/Summer 2016 Fashion Show here, which featured the same items and outfits. Interestingly, the first model that takes the stage even rocks some of Lightning’s pink hair, which may have actually been an intentional gesture to Lightning’s eventual collaboration with the Louis Vuitton brand.
The tagline of the current line of Louis Vuitton collection states that they look to “to conquer fascinating territory that is today’s woman, a complement of strength and fragility”, and that “the adventure is up to you” – words Louis Vuitton evidently took it to heart. Having video game characters model fashion items is certainly very uncharted territory, and Lightning definitely embodies the strength portion of their theme.
Ghesquiere appears to be quite a big fan of Lightning, as he refers to her in his Instagram post as a ‘genuine heroine’. The main character of Final Fantasy 13 has evidently gathered many fans despite some less-than-stellar game releases. Square Enix is still supporting Final Fantasy 13 6 years after its release, and even made the game playable from mobile phones earlier this year.
Louis Vuitton’s creative director has gone on to post a few more photos of Lightning on his personal Instagram, so it looks like even more content will be arriving for Final Fantasy fans looking to get their fashion fix.
No news yet on whether Cloud Strife will be modelling any real-life dresses in the near future.