Competitive gaming has seen an explosion of popularity over the past decade with numerous collaborations and partnerships spearheading the growth of said scene. FaZe Clan has been instrumental in the overall growth of esports with the storied team boasting multiple championships across many titles and major content creators aiding in the growth of FaZe. Continuing to trail blaze the path ahead, FaZe Clan have announced a renewal of its deal with McDonald's with an exciting future ahead for both partners.Since FaZe's inception in 2010 that saw the team focus on Call of Duty sniper trickshots, recent years have seen FaZe grow exponentially and house teams in other titles. FaZe currently houses teams in games such as Valorant, Rocket League, Rainbow Six Siege and Counter-Strike: Global Offensive. FaZe still holds a dominant presence in Call of Duty with the Atlanta FaZe winning a championship in the 2021 Call of Duty League season. FaZe has grown and is looking to continue its growth with a renewal of the partnership with McDonald's USA.Almost a year to date since the signing of the original deal, the announcement of the renewal comes from FaZe's official communications page. This deal further aids the goal of creating fresh new ways to reach out and connect with the next generation of gamers. FaZe Clan and McDonald's will be attending PAX West in Seattle, WA with the duo holding a booth for fans to meet talent and play new games that are releasing soon.
As mentioned, this is a renewal of a previously established deal. When FaZe and McDonald's first inked the partnership, both groups put together a bevy of new content such as the “Spotlight” series that garnered over 2.4 million total views, and the “Friendsgaming” live stream event that drew in over 300,000 live viewers. New content will be coming from both parties, although the nature of the content has not been revealed yet. This renewal marks a solid year for the organization as FaZe has seen it's core solidified with the addition of WWE's Chief Brand Officer Stephanie McMahon alongside Snoop Dogg.
Esports is growing, and deals like continue to push the envelope as teams look to expand outside associated with gaming. Despite FaZe Clan being having a history with controversy, the organization's presence and goals to evolve esports can't be ignored.