Ubisoft releases a new video for the promotion of its forthcoming action-adventure title, Far Cry Primal, that features a PlayStation 4 made of stone.
With Far Cry Primal launching in less than a week from now, Ubisoft decided to commission the professional mason Nick Robertson to craft an entire gaming den out of stone in order to celebrate the title’s release. Interestingly enough, though, the developer chose to have the set piece exclude two of the platforms on which Far Cry Primal will be available, by only having the artist create a PlayStation 4 and a couple of Dualshock 4 controllers to rest atop a slab tabletop near a rock-chiseled flat-screen TV.
By only featuring a prehistorically-styled PlayStation 4 in the Stone Age gaming den, it seems as if the studio is favoring Sony’s current generation console, despite the recent data Ubisoft released showing it values Xbox One gamers over PS4 owners due to the former generating the company more revenue. Nevertheless, such a show of partiality with the rock-based creations was likely not intentional on the part of Ubisoft, as the primitive take on contemporary gaming materials would have looked cluttered with more than one console being included.
No matter if folks consider it a waste of time that Ubisoft decided to promote Far Cry Primal with such an elaborate homage to the Stone Age meeting our modern era, there’s no question about Nick Robertson’s skills, as they are decidedly superb. As seen in the video below, fans can watch a time-lapse of the master mason painstakingly working on the project in a closed studio.
Ubisoft is no stranger when it comes to outlandish promotional materials for Far Cry Primal. About a month ago, the game publisher and developer held a contest letting winners sleep in a cave located somewhere in the Pyrenees mountains. While a lot of fans considered it to be an odd prize that connected rather tenuously to the title itself, the studio successfully continued to press its agenda in advertising that the world of Far Cry Primal is set roughly 10,000 years ago.
Far Cry Primal‘s marketing team has obviously resolved to focus heavily on the game’s ancient aspects, for even a recent live-action trailer for the title took players back in time, spanning the history of warfare until ending on what was ostensibly Takkar, the action-adventure release’s main character. Bearing that in mind, fans should expect a lot of low-tech weaponry in combat, but that doesn’t necessarily mean a lack of gunplay will detract from Far Cry Primal being an enjoyable experience, especially since it features saber-toothed tiger riding.
Although Ubisoft’s advertising campaign for Far Cry Primal is unnecessarily bludgeoning us over the head with the fact that the game is set in an archaic era, if the recently released video of the first hour of gameplay is indicative of the final product, fans of the franchise ought to be pleased. And with Far Cry Primal coming out next Tuesday, gamers won’t have to wait much longer to fight for survival in the title’s fictional land of Oros.
Far Cry Primal is set to release on February 23, 2016 for PC, PlayStation 4, and Xbox One.