With the release of Far Cry 6, it remains clear that one of the franchise’s greatest strengths is its villain, Anton Castillo (as played by Giancarlo Esposito). Through the players’ adventure in Yara, Anton will be the iron hand behind many of the antagonists players will face, with a few scenes and interactions to really establish his relationship with Dani Rojas.

Far Cry 6’s Anton Castillo has broken the fourth wall on a few occasions, mostly in marketing and advertisements for the game. Post-release, however, “Anton Castillo” (read Ubisoft) has done it again by emailing and mocking players, bringing the Yaran conflict into the digital/real world.

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Far Cry 6 players have reported receiving emails from Ubisoft, written as if it were Anton mocking the player, as reported by IGN, Gamesindustry.biz, and more. These emails have included subjects like “You disappoint me” and other lines such as “it was amusing watching you fail,” “surely you can do better than this,” “thank you for giving me free rein of Yara” “I will remove you from history. No one will know your name,” and “I am Yara.”

At first, it seemed these emails were only going to Far Cry 6 players who had only spent a couple of hours in-game, but it’s become more and more clear that even those who are actively playing or have invested a good bit of time into it are receiving them as well. This, in turn, has sparked some debate as to whether something like this is okay or not.

Many find it to be interesting marketing and are amused being beleaguered by the Far Cry 6 villain when not in the game. Others may have no real problem with this style of marketing, but receiving an email with the subject line “you disappoint me” may be going a step too far.

On the opposite end of the spectrum, some may find it far too aggressive and potentially a bad trendsetter (especially in a single-player game) to push games on an audience. A notable argument presented against that is many would find serious spam email as a big issue that turns them away from the game more than anything else. Either way, it should be notable that Far Cry 6 players who receive these emails but don’t want to continue receiving them can use the unsubscribe option in their emails to put an end to Anton’s emails.

IGN reached out to Ubisoft for comment on the Far Cry 6 email ads, with the company making the following statement regarding them: “The emails sent to Far Cry 6 players are intended to be a fun and clever way to remind folks to come back to Yara and are written as if from El Presidente himself. We’ve heard from the community and we’ve shared their concern with El Presidente. And know that Chorizo does miss you dearly.”

Far Cry 6 is available now for PC, PS4, PS5, Stadia, Xbox One, and Xbox Series X.

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Source: IGN