‘Fallout’ Parent Company Files For Three Separate Nuka Cola Trademarks

By | 3 years ago 

If the recent proliferation of post-apocalyptic survival titles has achieved anything, it’s that they have made gamers yearn even more for the return of the beloved Fallout franchise. It all began with the rumor that developer Bethesda was scouting Boston for the title’s locale. Ever since then, even the slightest rumor in the industry has brought forth ever more hope that the title’s announcement is just around the corner.

While it may not be much, a new rumbling has made itself apparent in the form of three separate trademarks for the Fallout series’ instantly recognizable soft drink of choice, Nuka Cola. Rather than being filed by Bethesda though, the culprit is their parent company ZeniMax Media. Could this be a sign of a Fallout 4 announcement to come? Most likely not, but it never hurts to have a little faith as George Michael’s old adage goes.

Discovered by a user on NeoGAF, the three trademarks filed by ZeniMax cover the same “NUKA COLA” name, but each encompass a different good or service. The two of direct interest cover “computer game software for use with computers and video game consoles” and “entertainment services, namely, providing online interactive computer games” while the third deviates from the world of gaming and instead focuses on clothing.

Its connection to the Fallout series is undeniable, but this is hardly something on the scale of a leaked script for the game. While Nuka Cola is very much a part of the franchise’s mythos, the odds that the name itself have a direct relation to a future iteration of Fallout is unlikely. Not only would the developer’s name come into the equation for a trademark relating to a future game, but the inclusion of a clothing trademark suggests that this is simply an act of securing merchandising rights close to the lucrative series.

One can only hope for the best though. With the road to post-apocalyptic joy finding itself paved by teasers from voice actors and elaborate hoaxes, gamers are starting to get restless. E3 2014 is right around the corner and could very well possess the answers that gamers are craving, but it’s just as likely that the eventual announcement for Fallout 4  will come when everyone least expects it.

Do you think Fallout 4 will finally see an announcement at this year’s E3? What do you think these Nuka Cola trademarks are intended for?


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Source: NeoGAF