In preparation for Fallout 4's release, Bethesda is running a week-long sale with Fallout-themed items, including a limited edition Fallout 4 Xbox One controller.

In preparation for next month’s Fallout 4 release, developer Bethesda is promoting a week-long Fallout-themed sale at their online store. Among the various items for sale is an impressive blue and gold Xbox One controller sporting the ever-happy Vault Boy.

The store will introduce new Fallout 4-branded merchandise throughout the week, including a bag, a watch, and a t-shirt. Most items, except games and pre-orders, are marked 20 percent off for the duration of the sale.

With so much excitement surrounding Fallout 4, it’s not surprising that Bethesda would be interested in capitalizing on the game’s popularity. There’s no doubt many fans will seize the opportunity to pick up some of the Fallout merchandise, especially considering much of it is available in limited quantities.

For instance, there are only 5,000 of above-mentioned Fallout 4 Xbox One controllers available, which will go on sale tomorrow. Additionally, there are only 1,500 Vault-Tec watches, which hit the store on Thursday, and only 5,000 Fallout 4 art books will be available on Friday.

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Considering the fact that some of these items are limited edition, we'd expect many of them to sell out quickly, so gamers interested in picking something up should be mindful about the timeframe. Fortunately, those Bethesda fans that may not be as interested in Fallout 4 gear are in luck. Several non-Fallout items, such as Quake and Wolfenstein t-shirts, will also be available for 20 percent off during the sale event.

It’ll be interesting to see how successful this event is, considering the current state of sales in the gaming industry. While some developers are looking for ways to eek a few more dollars out of gamers through DLCs, expansions, and microtransactions, others are offering those things for free and seeking other ways to grow revenues.

Yes, a few will see these sales as a money grab built off of Fallout 4’s release excitement, others will appreciate the move and turn out to make purchases they otherwise may have passed on. Our only hope is if some items do prove extremely popular that Bethesda put additional inventory back on sale, not close sales off for good like with the Pip-Boy Edition of Fallout 4.

What do you think about Bethesda’s Fallout-themed sale this week? Will you make a purchase, or take a pass? Let us know your thoughts in the comments.

Fallout 4 is set to release on November 10, 2015 for PC, PS4, and Xbox One.