There’s little question that Fallout 4 has managed to grab the attention of consumers following its big reveal. The game looks to build on the formula that’s made recent installments in the series such a success to begin with, and it has gamers chomping at the bit to get their hands on it as soon as possible. Fortunately for them, the wait won’t be all that long, as the game is set to arrive later this November.
What surprised many fans was the quick turnaround between the game’s unveiling and its forthcoming release. While few are complaining about that fact, it’s odd that a AAA project such as Fallout 4 was kept under wraps until just a few months before its arrival. Apparently, however, that’s just an example of the amount of confidence that Bethesda has in the franchise.
According to Bethesda Softworks’ vice president of PR and marketing, Pete Hines, during an interview with GamesRadar, the reason for waiting so long before announcing the game was largely because the studio knew it could get away with it given the Fallout IP’s popularity.
“We felt like we could. If we didn’t feel like that was enough time to generate the excitement that we expected and the interest that we wanted, then we would have announced it earlier. So part of it is because we felt like it was a big enough title that we could get away with it.”
Of course, sitting on the announcement was an intentional decision by the company, but apparently the game is now “basically done”. Suffice to say, many longtime fans will be happy to hear that the title is very much on track to arrive this year.
“Part of it is getting the game to the point where it’s all done enough to be able to show so much of it. We’re pretty close to being done, which you have to be if you’re going to ship in five months. It’s really fun to get this far into development and not say anything and then go ‘Boo! Here’s all this stuff. Here’s what we’re up to’. Which isn’t even all the full monty it’s just a big wide picture”
Bethesda’s approach to handling Fallout 4‘s announcement is different to say the least, but it’s a refreshing one nonetheless. Having a blockbuster title to anticipate in mere months is better than the trend of announcing games years before their release. Understandably, this can’t be helped in every instance, nor is it the best strategy for every piece of software, but Bethesda may very well be onto something with its tactics.
Now fans just have to kick back, throw down some cash for that Pip-Boy Edition of Fallout 4 (if they feel so inclined), and wait a few more months before they’re exploring the wastelands of a post-apocalyptic Boston. Overlooking any potential delays, it won’t be too much longer for gamers now.
What do you think of Bethesda’s decision to wait so long to unveil Fallout 4? Do you think the company’s strategy panned out? Get at us in the comments.
Fallout 4 will be arriving for PlayStation 4, Xbox One, and PC on November 10, 2015.