Over the last few years, video game publisher Electronic Arts has opted to ditch its usual E3 press conference strategy for a more hands-on, accessible approach. The publisher's EA Play events have offered players a chance to interact with the company and its games while keeping the big showcase of a traditional E3 press conference.
In a press release, Eletronic Arts confirmed that EA Play will be making a return at E3 2018. EA Play 2018 will last from June 9-11 and attendees will see "more EA brands, more hands-on stations and more entertainment than ever before." There's also some fun in store for those who cannot attend the event, as the "world's biggest names in social media" including influencers from Twitch, YouTube, Facebook, Twitter will be streaming and vlogging the event for viewers to see. Naturally, there will be an official EA livestream, too.
EA also gave fans a few hints at what major reveals they can expect from EA Play 2018. The event will include hands-on time with the new Battlefield game, which will offer players "intense action." Over the past few weeks, EA has revealed several new tidbits about the upcoming game, including confirmation that it will be released in October. The publisher has also suggested that the new Battlefield is taking inspiration from PlayerUnknown's Battlegrounds, the hit battle royale game that took the world by storm last year.
There has also been the usual speculation about the game's setting, which multiplayer modes will be included, and what sort of maps fans can expect. EA Play at E3 2018 will hopefully provide Battlefield fans with plenty of information on that front.
The upcoming EA Sports line-up will also be present (FIFA 19, the new Madden et. al), as will The Sims 4 and EA's mobile games. The publisher also confirms that it will offer another look at BioWare's sci-fi RPG Anthem, which is good news for fans who were concerned with the news that the game has been delayed.
EA also reveals that EA Play will feature a new ticketing system in order to "give players better hands-on access to their favorite games" and vows to reveal more information about this system in the lead up to the event. Many people will be eager to get their hands on the new Battlefield and the other games in EA's line-up and to meet the social media stars too so a ticketing system makes sense. EA plans to reveal more information about the EA Play schedule too so watch this space.
EA Play 2018 takes place between June 9-11.