EA Bashes ‘Call of Duty’ Even More

By | 5 years ago 

The Modern Warfare 3 vs Battlefield 3 debate has been going on for quite some time now and it’s great for the industry. Ever since the favorable fan reactions to Battlefield 3s alpha code, EA has felt it necessary to trash talk their direct competitor Activision, and Modern Warfare 3. EA has been more of the “bully” of the two companies, hurling more of the insults, with Activision taking a more modest approach and saying that EA needs to stop with the corporate slander.

This mudslinging began with EA president John Riccitiello stating that he would like to see Call of Duty rot from the core, and was later followed up by other EA executives stating that Battlefield 3 will take a huge chunk out of Activision’s market share. These ideals however, aren’t shared by Battlefield 3 developer, DICE, at least, publicly.

While Activsion feels it is best to put the trash talking aside, Jeff Brown of EA thinks otherwise, saying that this is how the industry works.

“Welcome to the big leagues Eric, I know you’re new in the job but someone should have told you this is a competitive industry. You’ve got every reason to be nervous. Last year Activision had a 90 [percent] share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.”


While Activision’s oversaturation of the market with Guitar Hero and Tony Hawk games was likely the main factor in the downfall of both franchises, along with a lack of innovation, Jeff Brown is forgetting that the Call of Duty games don’t suffer from the lack of polish that past Guitar Hero and Tony Hawk titles had. As well, Call of Duty only releases once a year, unlike Guitar Hero titles which launched every few months apart from each other due to all the licensed variants of the game. Activision certainly could use some work in establishing new IPs (titles like Singularity barely received any attention compared to the Call of Duty franchise).

The Battlefield and Call of Duty franchises represent two completely different shooters. One focuses more on run and gun tactics while the other puts more of an emphasis on teamwork and tactics. It really comes down to what kind of playstyle the consumer prefers, and because of this there is room for both franchises to co-exist. The competition that spawns from theses two franchises helps to better the industry, and if one were to disappear the repercussions to either titles’ quality would be very disheartening.

Will you be picking up Battlefield 3, Modern Warfare 3 or both, and why?

Battlefield 3 releases October 25th, 2011 and Modern Warfare 3 releases November 8th,2011 both for the PS3 Xbox 360 and PC, with a Wii and DS version of the latter presumably launching simultaneously.

Source: Game Informer