EA had plenty of good things to show off during its EA Play E3 2017 show, but it didn’t stop with revealing new games and major expansions. EA also announced that the company will be donating $1 million to anti-bullying charities and prevention groups following EA’s Play to Give event.
CEO of EA, Andrew Wilson, spoke briefly about the donation, expressing gratitude to the players for their support. According to Wilson, 5.7 million players came out of the woodwork to participate in the Play to Give event that was held between June 2nd and June 4th. The event tasked players with participating in specific challenges within EA games like FIFA 17 and Battlefield 1. With the event now concluded, EA is designating its $1 million dollar donation toward Ditch the Label, PACER’s National Bullying Prevention Center and HeForShe, which all work toward bringing attention to and ending bullying and gender inequality.
As a result of the outpouring of support, EA is also offering access to free games and trials to its players as thanks, for a limited time. The games and trials players have access to depends upon which system they play on, and what subscription services they’re signed up for. PlayStation 4 players will gain access to free trials of EA Sports UFC 2, FIFA 17, Madden NFL 17, Plants vs Zombies Garden Warfare 2, and Titanfall 2. In addition, PS4 players who own Star Wars Battlefront will gain free access to all premium maps and heroes. Xbox Live Gold subscribers will gain access to all EA Access Vault titles, and PC users will be able to try out Origin Access titles. The free access period will run from today through June 18th.
Cyber-bullying can be a big problem on the internet at large, and games are part of that equation. EA is just the latest company to try and tackle the issue, with the developers behind Killing Floor 2 making cyber-bullying a permanent banning offense. That created a stir of controversy, but it’s hard to find fault in EA generating funds and attention for a good cause. While a sizable monetary donation isn’t going to cure the problem, it’s a step in the right direction.
EA’s free access to various games in its catalog will run between June 10 – June 18th.