E3 2012 EA Press Conference

Check out the Game Rant crew’s live reporting from The Orpheum Theatre in Los Angeles for Electronic Arts E3 2012 Press Conference, officially dubbed, The Download: EA’s 2012 Preview,” as we share all the news and thoughts in our live chat recap below. We also have the video streaming the press conference, which goes live at 4:00 pm EST/1:00 pm PST, so feel free to take a break from work when the bossman isn’t looking.

We would have loved for EA to showcase the more “complete” Mass Effect 3 ending, but they did bring new life to its Madden NFL franchise. Nothing on giving reasons to use its Origin download service.

Follow me on Twitter @rob_keyes.

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