Video games teaming up with companies and products that lie outside of the video game industry is a common tactic used to draw more attention to the two products involved. In most cases, the benefits that come with going along with the promotion include new content for the game – such was the case for Call of Duty: Advanced Warfare and Destiny’s upcoming expansion The Taken King partnering with Red Bull.
Moves like this don’t always go over well, however, because who wants to buy a product they don’t care for just to get a new mission or weapon? And for Destiny’s new expansion, this is just another point of concern for players that were already upset about the game’s price. Fortunately, to take a bit of the sting out of the new development, Dying Light developer Techland decided to have some fun, which meant launching their own partnership with another plentiful beverage: Water.
Techland also made it pretty easy for everyone watching to know what they were referring to, saying it was “jumping on the latest trend in game marketing!” Kinda makes you wonder how long it took them to set this up and decide to run with it.
The Dying Light/H2O promotion won’t come with a new quest for the open-world zombie game, but will instead provide premium weapon docket codes to everyone that tweets a picture of themselves drinking water while using the hashtag #DrinkRightDyingLight. Seeing as how water is basically everywhere, free, and, as explained in the tweet, “delicious and great for your health,” the tag has already become flooded with pictures of people drinking a glass of the clear stuff.
Anyone interested in joining in on the joke (or eager to get a new weapon docket) should start drinking water as soon as right now. The promo image doesn’t specify when the codes will be given out, though, but they should be coming soon.
In the meantime, we’ll have to wait and see if Bungie comes back with a counter-joke of their own, or simply takes part in the water drinking promo to get some codes of their own. Perhaps they’ll even encourage people to tweet pictures of themselves playing Destiny while drinking Red Bull; bonus points if a glass of water is somewhere in the background.
Small jokes like this between developers is always a treat to see, and Techland’s been known to have fun with their games in the past. Lets hope for more lighthearted stuff like this in the future.
Source: Dying Light on Twitter