When it comes to going all in on entertainment, Guy "Dr Disrespect" Beahm has shown that he is committed to his larger-than-life character, "The Doc." His brand is not for everyone, and some aspects of his character may have led to his ban from Twitch last year. But Dr Disrespect is about entertainment, in the same way a WWE wrestler mugs for the camera, so too does The Doc. To get his chat going on a recent stream, Doc decided to shock his audience with a new bald look.
Since moving to YouTube, Dr Disrespect has had what seems to be a bit more freedom in playing with his character. He collaborated with some of the biggest names in entertainment, which included streaming with PewDiePie, and a virtual tailgate with Snoop Dogg playing Madden. He appears to be having more fun with his followers, who he dubs the "Champions Club," which might explain why he decided to shake up his trademark look for a stream of Hitman 3.
Dr Disrespect's lengthy stream introduction usually ends with him in his Lamborghini, glancing out the window, talking to the audience about what lies ahead for the stream. When the Lamborghini pulls into frame on this particular stream, the crowd is shocked to see that Doc's black mullet is gone, replaced with what is clearly a bald cap, because the game on the docket is the newly released Hitman 3, and Doc is going for an Agent 47 look.
Other than a brief moment where The Doc feigns surprise that his signature mullet is missing, reaching a hand to touch hair that isn't there, he does not mention the new look at all during the stream. The Hitman 3 stream continues as if it were a normal day for The Doc. Fans spam his chat with a bald Dr Disrespect emote (likely a "malding" emote) and ask if The Doc is "Breaking Bad" or is the new Walter White.
While Dr Disrespect's appeal is a mystery to his critics, he is hugely popular, and has a fiercely loyal fanbase. Beahm has created a character that draws people in, and the brand that has been built around the mystique of The Doc is why he is one of the biggest names in streaming.
The magnetic force of his character that brings in viewers has resulted in a number of sponsors also being pulled into Doc's orbit. When the brand is strong, opportunities pop up, such as the book deal Dr Disrespect signed. Just an average day for the self-proclaimed "two-time champion" who will likely be back with mullet intact, on his next streaming day.