Disney Interactive and Wargaming.Net announce that they have decided to opt out of the show floor at E3 2016, following similar announcements from Activision-Blizzard and EA.
The Electronics Entertainment Expo in Los Angeles is one of gaming’s biggest events, capturing the attention of fans worldwide, and hosting around 50,000 people each year, including the media who go into overdrive to cover everything. With the rising costs of being on the show floor and the rise of internet streaming and fan events like PAX, it appears that some publishers just don’t see the same value in the show as they once did as more companies have opted to vacate the event this year.
Disney Interactive and Wargaming.Net are the latest two to drop out of the show floor, with both companies choosing to instead focus on community driven events and fan engagements to be run throughout the rest of the year. For Wargaming, a company that purely focuses on free-to-play online experiences like World of Tanks, they believe the show doesn’t make much sense for them as they do not have a physical retail product that the show typically caters better to.
Unfortunately for fans, Disney and Wargaming are not the first two companies to drop out of the E3 show floor. Last week, Activision-Blizzard announced that they would be dropping out of the E3 show floor and EA, a company that is traditionally a staple at the yearly event, announced that they’re changing things up and instead hosting their own event called EA Play.
The news isn’t all bad however as two companies that typically don’t have much to say during the conference are planning a big return trip to the stage when E3 2016 kicks off later this year. Following up on their stellar show from last year, Bethesda is planning on holding another press conference after hinting last year that they may not be doing another one. While fans don’t specifically know what the company has on tap, expect to see gameplay for Dishonored 2, Fallout 4 DLC content, and certainly a surprise or two.
In addition, Take-Two Interactive has promised fans that the company would be at E3 2016 in a big way, saying the event would be one to watch. Being the parent company of popular companies like Gearbox, 2K Games, and Rockstar Games, has caused rampant fan speculating that the company could be showing off upcoming titles from Ken Levine’s studio or even announce the long awaited Red Dead Redemption sequel which has been rumored.
How do you feel about all of these studios suddenly dropping out of E3? Is this concerning for the future of the event or do you think it’s just a blip in the radar? Get at us in the comments.
E3 2016 kicks off on June 14 and wraps up a few days later on June 16, 2016.