‘Disney Infinity’ Matched ‘Skylanders Giants’ First Week Sales

By | 3 years ago 

From the moment it was revealed, we could tell that Disney was betting big on Disney Infinity. As a direct competitor to Activision’s Skylanders brand, Infinity had the immediate appeal of using popular Disney films and a concept that requires spending money regularly.

However, with Skylanders being the first out of the gate there were some questions as to how Disney Infinity would do, sales-wise, in comparison. And as it turns out, Disney Infinity was about on par with the current iteration of Skylanders, Skylanders: Giants.

In a report from analyst J. Olson, Disney Infinity moved about as many units as Skylanders: Giants did in its first week of release. And Skylanders Giants, Activision‘s successor to the hugely popular mix-and-match collectible platformer, was the biggest selling game for kids during Holiday 2012.

In terms of raw units, Olson claims that Disney Infinity moved about 400,000, which is no small feat. At $75 for the starter kit alone, Disney Infinity is already a pricey endeavor. And that’s not counting the numerous Play Set packs like Pirates of the Caribbean, Cars, and The Lone Ranger, as well as the Power Disc packs — which add new items to Infinity‘s Toy Box mode.

It’s no surprise that Disney Infinity sold well, but there doesn’t seem to be quite as much buzz around the product as there was when the first Skylanders launched. That could because the Holiday season isn’t upon us, or because the hype surrounding games specifically developed for children doesn’t permeate our circles, but whatever it is Disney Infinity is still doing well, and that says something.

What’s even more interesting about Disney Infinity is that it hit these numbers without the Toy Story Play Set, which is waiting in the wings. The set will hit on Oct. 22nd.

As well, Disney Infinity has yet to face its toughest competition, Skylanders Swap Force, which is slated to release in October. Although they may have a stronger brand, Disney is entering Activision’s territory. Will they be able to contend with the current king of collectible platformers?

Were you one of the 400,000 who contributed to Disney Infinity‘s first week sales? What do you think of the game? How does it compare to Skylanders?

Disney Infinity is out now for the PS3, Xbox 360, Wii, Wii U, and 3DS.

Source: Bloomberg