Reports indicate that Disney Infinity 3.0 is now the most popular toys-to-life video game, with its Star Wars content helping the game pull ahead of Skylanders.

About five years ago, Toys for Bob introduced an innovative new concept to the gaming industry: the toys-to-life genre. Kicking off this ambitious new vision was Skylanders: Spyro's Adventure, and it started a phenomenon that other developers soon tried to imitate. Until now, those efforts have failed to match the popularity of Skylanders, but after three entries in the franchise, Disney Infinity from Avalanche Software and Disney is now the most popular toys-to-life series.

Reports indicate that Disney Infinity 3.0 games and toys have managed to pull in an astounding $200 million since its release this past August. It seems likely that most of this revenue is from the toys, not the actual video game, as the game only managed to appear on the top selling games of September 2015 chart, and has failed to crack the list since then.

The release of the Star Wars: The Force Awakens playset also gave Disney Infinity 3.0 a significant boost. The playset released on the same day as Star Wars: Episode VII - The Force Awakens, and its sales almost certainly benefited from the massive popularity of the film. After all, Star Wars: The Force Awakens is on track to become the highest grossing film ever made, and not only that, but it released to widespread critical acclaim as well.

It's safe to say that Disney Infinity 3.0's surge in popularity is largely thanks to its connection to Star Wars. As some may recall, last year's iteration of the toys-to-life relied on Marvel superheroes to improve its sales, but this strategy ultimately failed to help Disney Infinity move ahead of Skylanders. It's no coincidence that, with the addition of Star Wars, Disney Infinity is now the top toys-to-life game on the market.

Another factor to consider is perhaps the gimmick from this year's Skylanders didn't resonate with consumers. This year's game, Skylanders: SuperChargers, integrated vehicles into the Skylanders formula, with new gameplay mechanics built around the vehicles. While not a drastic departure from previous games in the series, it stands to reason that fans of the franchise just weren't as interested in collecting vehicles as they are in collecting new character figures.

Regardless of why Disney Infinity is on top, there's no denying that Disney Infinity 3.0 has earned more money than its competition this past fall. It will be interesting to see if it's able to maintain its lead this coming fall, without the help of a major new Star Wars film to generate more interest in the game.

Disney Infinity 3.0 is currently available for PC, PS3, PS4, Wii U, Xbox 360, and Xbox One, as well as Android and iOS mobile devices.

Source: IGN