Twitter is not the only huge company undergoing a major shake up right now because, to many people's surprise, the Disney board also decided to take action by removing its CEO Bob Chapek from his position after the company endured a less than stellar spell over the past couple of years.

Granted, Chapek, who was appointed as Robert Iger's successor at Disney right before the pandemic hit, never really had an easy job in hand, but it's probably safe to say he's made more than a few questionable decisions. Now, although the nature of the change warrants an article of its own since Chapek had extended his contract as recently as July of this year before stepping down, perhaps it's more interesting to focus on what Iger will bring to the table once more.

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A Boardroom GOAT

Jon Favreau and Bob Iger at Disney Expo 2019

Having taken the helm first in 2005 from Michael Eisner, whose job performance towards the end of his cycle was a stark contrast to his massive success in the 90s, Iger is largely credited as the architect of Disney's success and growth into the media behemoth it is nowadays. Sure, Disney has always been big, yet under Iger the company finalized the acquisitions of some of the most coveted intellectual properties out there — Pixar ($7.4b) in 2006, Marvel ($4b) in 2009, Star Wars ($4.06b) and Fox ($71.3b) in 2019, all bought for what in hindsight seems like pennies.

To say Iger was good at his job is to put things mildly, and market sentiment reacted quite possibly to the appointment as Disney stock closed 10% up on the day his comeback was made public. On the opposite end, Chapel oversaw a series of quarters during which Disney shareholders were suddenly confronted with the notion that some of the most popular and profitable media franchises in the world were now losing money.

While Iger laid the ground for launching Disney Plus, it was Chapek who was supposed to reap the benefits of the company's streaming goals and, suffice it to say, those plans have not gone along exactly as expected, possibly due to a series of rather questionable decisions. Let's face it, CEOs don't make content, so if the MCU's Phase Four isn't hitting like it used to, that's certainly not Chapek's fault, but they do have a say on how said content is put out and that possibly marked his first mistake charge.

Scarlett Johansson Black Widow shocked

Many insiders and fans felt that had Iger been calling the shots when Black Widow came out, neither the movie would have been released simultaneously on Disney Plus nor the company would have been forced to deal with the Scarlett Johansson controversy that ensued. Regardless of the decision, the handling of the legal dispute only enhances the value of what Iger presence added, with him being an incredibly efficient manager that got along perfectly well with Disney's creative talent.

Iger will cash in a hefty paycheck for his second stint as Disney CEO, however, it's also become known he'll take a big pay cut of nearly half what he used to earn, which only underlines the fact that he's here to get the job done at a company he loves for few millions of dollars less.

What Iger's Return Means For Disney Fans

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It bears saying that Iger's contract is a 2-year deal, meaning his primary objective will be ensuring the transition when he leaves goes smoother than before, arguably his only glaring mistake. That said, for audiences, it's possible to speculate some areas where he might have a direct impact from the get-go.

Among those is Pixar, one of the Disney-owned studios most heavily impacted by Chapek's decisions. Pixar movies were reliable tent pole productions for the company, a trend that was reversed by Chapek's decisions to keep the likes of Soul and Turning Red as streaming-only exclusives, whereas a flop such as Lightyear did get a theatrical run.

It's believed this strategy was negatively received by Pixar's people, but Star Wars fans might be in for some surprises as well. Although Kathleen Kennedy heads Lucasfilm, and she was a key piece in Iger's first cycle, Disney's plans for associated franchises have been inconsistent due to the cancelation of some Star Wars projects, yet that shouldn't make anyone believe unfounded rumors that she could be one shown out the door by Iger.

Despite being in charge the last time a Marvel Studios movie was screened in China, it's probably not on the cards for Disney to reverse its stance of no longer catering to Chinese censors. To be fair, Chapek's tenure had to deal with hundreds of millions of dollars slipping away due to this, as Iger could always rely on the Chinese market.

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Iger's reign was an incredibly successful period for the company, and part of the "decline" comes down precisely to how well Disney fared for so many years. It's entirely normal for profits and stock prices to go down in what is an overall declining market, something that other media and tech companies like Netflix know fully well.

Naturally, being Disney's CEO encompasses a larger number of tasks, such as managing the very profitable parks business, another sector that grew plenty when Iger was around, but one that's been marred during Chapek's watch, even involving political controversies that were foreign to the company before. On top of that Chapek received backlash for cost-cutting measures he recently announced, as well as shuffling Disney's management structure from his early days on the job.

Expectations will be high for the company's next earnings call, however, rather than the Disney cultural revolution depicted by Atlanta, fans of its studios' work should turn their hopes for Disney to get its groove back and for Iger to lay out a clearer path for whoever succeeds him

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