Diablo 4's special promotion gives fans a taste of hell by giving way to a limited supply of Vegan Demon Meat Shakes. Diablo 4 fans who register before 2 PM Eastern tomorrow, May 19, can get this limited-edition unusual beverage sent directly to them.
Blizzard's Diablo 4 takes place in the series world of Sanctuary 30 years after the events of Diablo 3: Reaper of Souls. The forces of Diablo's Angels and Demons were depleted by the previous game's events, creating a power vacuum. With no power able to stop them, a group of cultists summon the ancient demon Lilith, who returns from her long banishment to conquer the world she once helped create. Diablo 4 launches on June 6, though the game's open betas have given players plenty of opportunities to see what it's like.
Blizzard announced its Demon Meat Shake giveaway over Twitter on May 18. As the tweet points out, Diablo 4 players killed billions of demons during the game's open betas. Now, Blizzard offers players a chance to "drink what you killed" by giving away a limited number of Demon Meat Shakes. The announcement tweet was accompanied by a short trailer describing how The Butcher carved, chopped, and blended billions of demons to create these monstrous drinks.
Unfortunately, the Diablo 4-inspired Demon Meat Shakes are limited in both quantity and availability. There are 397 Demon Meat Shakes available in Manhattan, New York, 381 in Los Angeles, California, and 126 in Chicago, Illinois. The shakes will be available in other areas as well, though Blizzard is unclear about supply and warns the delivery isn't available in all areas. Diablo 4 fans sign up by replying to the announcement or tweeting #DemonMeatShake and #DiabloPromo to the game's official account, @Diablo. Participants will receive a confirmation tweet right away, with a second tweet tomorrow that links to the contest's official website.
Blizzard is a bit unclear about what Diablo 4 fans are actually drinking, apart from that, the Demon Meat Shake is 100% vegan. However, it certainly has a unique and slightly disgusting appearance in the trailer and official photo. The trailer makes it look like the shake contains brains, blood, and chopped-up meat from dead demons.
While that's obviously not literally true, the drink certainly looks like it could be, assuming the trailer and official photo are accurate. Whatever's in the bottom half of the cup certainly looks like it could be monster brains, and while the top half probably isn't blood and viscera, it could pass for it.
Diablo 4 releases on June 6 for PC, PS4, PS5, Xbox One, and Xbox Series X/S.