Activision Blizzard is ramping up its Diablo 4 marketing efforts following the Xbox and Bethesda Games Showcase 2022 gameplay reveal, and plenty more details about the game are now being revealed. Some company higher-ups recently spoke about the game in an interview, which led to them revealing a few interesting tidbits relating to the campaign mode, specifically.

Diablo 4's game director, Joe Shely, used the interview as an opportunity to go in-depth on various core gameplay topics, and the campaign's length came up as a noteworthy example of Activision Blizzard's latest endeavors. Shely's information about the campaign suggests that the game may, in fact, be substantially larger than Diablo 3 was.

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With years of support announced for Diablo 4, it's clear that Activision Blizzard aims to create a long-term content platform that could be updated and kept relevant with expansion packs and DLCs. The core game's campaign shouldn't be anything scoff at either, judging by Shely's explanations. He said that Diablo 4's main campaign mode is a "35-hour experience," that uses the main open-world map to facilitate dedicated gameplay beats and narrative developments.

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In comparison, Diablo 3's campaign took between 15 and 20 hours to complete. This pegs Activision Blizzard's new hack-and-slash as potentially having a larger, more substantial experience on launch day. That's without taking into account Diablo 4's endgame and co-op multiplayer, as well as other assorted activities, which are presumably going to be designed to keep players enjoying the game for a good long while, even after they wrap up the campaign itself.

The main concerns surrounding Diablo 4 aren't necessarily those that relate to gameplay and longevity, however. Following the launch of Diablo Immortal and its excessively aggressive microtransactions, some have come to believe that Diablo 4 could be similar to Immortal in this regard. The fact that Activision Blizzard all but confirmed that the game would be a live service title didn't help these suspicions, either.

Whatever the case may be, players interested in assisting with Diablo 4's development may consider signing up for the Diablo 4 beta. The beta does not have a launch window at this time, but it's worth remembering that Diablo 4 is supposed to come out sometime within the next 12 months, according to what was said at the Xbox and Bethesda Games Showcase 2022. This suggests that the game is progressing nicely and that the beta, too, should be made available relatively soon.

Diablo 4 will launch in 2023 for PC, PS4, PS5, Xbox One, and Xbox Series X.

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Source: Joe Shely (via GameSpot)