Activision: Destiny Has Almost 30 Million Subscribers, Needs Regular Content

By | 6 months ago 

Activision reports that Destiny now has nearly 30 million subscribers after the April Update “re-engaged” the Destiny community and brought on more players.

Last November, Activision revealed that Destiny: The Taken King expansion had brought the number of registered users up to 25 million. Now, it appears that last month’s April Update, commonly called “The Taken Spring” by Destiny fans, has increased that number by almost five million, resulting in 30 million total subscribers.

Activision CEO Eric Hirshberg said Destiny continues to be strong even with competition, most likely referring to The Division, which in many ways was touted as direct competition to Destiny by critics and fans:

“So Destiny has nearly 30 million registered players now and our April content successfully re-engaged the community and was very well received. We think engagement has remained remarkably strong, even after the release of some competitive games in this genre.”

This doesn’t mean that 30 million copies of the game have been sold, or that there are 30 million concurrent subscribers. The number includes used game sales and any user that has ever logged in and created an account in Destiny. Still, it is an impressive number that shows measurable growth over the past six months.

Destiny April Update Hero Shot

But Hirshberg admitted that the content releases for Destiny‘s Year Two have paled in comparison to the regular expansion release schedule from Year One, and that Activision is looking at ways to work with Bungie to get content out on a more regular basis:

“But it’s clear that our fans are hungry for more content than we’ve been able to create and that passion and loyalty from our fans is something that we don’t take for granted, which is why we’re working side-by-side with Bungie to make sure that in the future, we’re able to deliver a more consistent stream of great content and drive even more engagement.”

It’s unclear what exactly that will mean for creating more content for Destiny. The Activision-owned High Moon Studios is known to be working on Destiny content, presumably for either the large expansion expected later this fall or for the sequel promised for 2017. It could mean that High Moon or other Activision studios could be working alongside Bungie to help with delivering more content to fans in the future, or possibly that Bungie could get extra internal resources, backed by the publisher.

This news came during an earnings call where Activision reported a nearly $200 million increase in revenue over last year during the same period, as well as a 59% increase in revenue through digital channels, which includes microtransactions like Destiny‘s Eververse Trading Company, although growth directly gained from Destiny was not singled out.

Source: GameSpot