Long before the game was ready to release, there was rampant speculation over just how successful (or not successful) Destiny may be. Some felt that Bungie‘s clout among gamers was high enough to make the game an instant hit, while others felt the confusing, MMO-esque concept might turn gamers off.
Now that Destiny has finally released it seems gamers’ concerns about the game flopping were unfounded, as the title has already eclipsed its production and marketing budget within the first 24 hours. Not only that, Eurogamer is now reporting that Destiny is the biggest launch of a new IP in the UK. Ever.
If we’re talking all video game releases, then Destiny is actually the 17th highest video game release – an impressive stat in its own right. Being able to rub elbows with the likes of Call of Duty, Grand Theft Auto, and FIFA (this is the UK we’re talking about) is no easy feat, but Destiny seems…er…destined for big things.
Unfortunately for Ubisoft, Destiny‘s latest milestone knocks off Watch Dogs‘ claim to the biggest selling new IP title. Just this year, Watch Dogs burst onto the scene setting new IP record after new IP record, before Destiny came in and stole most of them away.
As far as 2014 goes (at least in the UK), the top three selling games of the year are all new IPs with Destiny, then Watch Dogs, and then Titanfall leading the pack. Obviously, that will likely change once sales juggernauts like Call of Duty: Advanced Warfare, Assassin’s Creed Unity, and FIFA 15 hit, but for now it’s quite pleasant to see new IPs jump to the forefront.
Granted, while the three 2014 sales leaders are new IPs, they aren’t exactly unknown quantities. All three of those games were from developers with strong pedigrees and had massive marketing budgets. Just a quick look at Destiny‘s live-action trailer, for example, will confirm that a $500M production budget is not out of the question.
What is the question is how things will shake out when the year is over. Destiny has been strong during its first week of release, as expected, but will it be able to sustain through the holiday season? Moreover, how will gamers feel about the title once Bungie shows their hand with regards to endgame content? Titanfall, for example, had strong support out of the gate, but since then all talk of Respawn‘s shooter has died off.
Did you help make Destiny the biggest new IP launch in the UK? Or are you waiting for more reviews/feedback before buying the game?
Destiny is available now for PS3, PS4, Xbox 360, and Xbox One.