New figures from Activision Blizzard state that the recent House of Wolves expansion has pushed the overall number of registered Destiny players beyond 25 million.
As time passes, it becomes more and more difficult to think of Destiny as anything other than one of the greatest comebacks in video game history. Bungie’s follow-up to the Halo franchise was considered a huge disappointment upon its release — but work done since then has completely flipped the script.
Today, Activision Blizzard released an earnings report which states that there are now more than 25 million registered Destiny players. The document attributes much of this growth to the successful release of the game’s largest expansion to date, The Taken King.
Back in February, the publisher reported that Destiny had accumulated 16 million players, a figure that grew to 20 million in May. It’s clear that interest in the game is growing, but today’s report states that daily engagement is holding steady at three hours per day.
All of this has to be reassuring for both Activision Blizzard and Bungie. Ahead of release, much was made of the ten-year plan for the game that was made public via the publisher’s legal wranglings — but that decade worth of strategy looked rather foolhardy when gamers began to harshly criticize the title.
Bungie took the most direct course of action; establish the biggest problems with the experience, and address them as swiftly as possible. Destiny still isn’t perfect, but everything from its plot to its complex character progression has been improved since the game was released last year.
This certainly bodes well for the game’s shift towards a microtransaction-centric business model, which began with the release of paid emotes several weeks ago. A larger player base means more potential customers being exposed to these pieces of content, which in turn will fund the development of free updates to the game.
However, it remains to be seen what effect this will have on wholly new content. Previously, smaller expansion packs like The Dark Below and The House of Wolves were released to satiate players between annual entries, but we’ve heard no confirmation thus far that a similar schedule will continue into 2016.
Destiny no longer suffers from a popularity problem, as evidenced by the figures released today — the new challenge is ensuring that these numbers keep growing, and that revenue continues to pour in. The number of registered players doesn’t necessarily reflect the game’s current player count, and that statistic is the secret to its continuing success.
Destiny is available now for PlayStation 3, PlayStation 4, Xbox 360 and Xbox One.