There are very few fans who follow the actions of companies like Activision Blizzard that haven’t formed an opinion about the giant publisher, but at this point, opinion might not even matter – the financial success of Activision Blizzard has been growing yearly. The statistics backed that up once again this year, as Activision Blizzard released its financial results from the first quarter of 2017, a mix of “better than expected” or record-setting figures that prove the publisher is an unparalleled force in the industry.
The fact that Activision is able to lean on Blizzard – and, in particular, the developer’s immensely profitable Overwatch title – certainly helps bolster sales figures, but the real story of early 2017 is the performance of two titles that aren’t even out yet. Activision stated that preorders for Destiny 2 and Call of Duty: WW2 have both been “very strong”, while also affirming that “both reveals have been very well received by fans.”
While there aren’t any specific figures for either game present in Activision Blizzard’s statement, making note of strong preorders seems to indicate that the playerbase for both titles remains interested and excited for their respective futures. Expectations are certainly high for Destiny 2, which Xbox boss Phil Spencer believes can become the next World of Warcraft in terms of player engagement and longevity, while Call of Duty: WW2 seeks to return to the setting that saw the series’ earliest successes.
Tangible data beyond the preorders also suggests that Activision Blizzard will have much more success to come in 2017 as well. The Call of Duty: WW2 reveal trailer was the most-watched livestream in franchise history and accumulated 10 million views in record time. Meanwhile, Destiny 2 will be launching on PC, reaching a huge and previously untapped audience that should bolster the monthly active users for Bungie’s sci-fi shooter and MMO hybrid.
Preorder information is, of course, a mix of hard data and speculation, so there is room for error. Yet early returns on both Destiny 2 and Call of Duty: WW2 indicate that Activision Blizzard’s optimism for both is not unfounded, and 2017 is set to be a record-breaking year for Activision once all is said and done.