Just in time for E3 2011, Techland and Deep Silver — the folks behind the upcoming tropical zombie survival fest, Dead Island — delivered a one-two punch of news today. Firstly, they released a new trailer, entitled “Part 2: Dead Island Begins,” and they also officially announced the game’s release date.

To get the important stuff out of the way, Dead Island will be available for Xbox 360, PS3, and PC, and will arrive on store shelves in North America on September 6th, 2011, with the other regions seeing it on September 9th, 2011.

The new trailer follows the viewpoint of Sam B, former rapper and the tank-class of the game. Also, if the opening moments are anything to go by, the man is a wicked hard party animal.

Watch as Sam B rolls the hard eight during the last night of civilization, and then wakes the next day to a zombie apocalypse and a baller hangover:

[bitsontherun qIKSSaOH-Vytok908]

I know the general consensus is that the zombie survival genre has been ridden hard for a bit too long, but for me zombie games are a perennial delight. I love the abruptness of the island’s downfall, and the dichotomy of paradise and hell that this game’s PR has thus far been showcasing heavily.

Every year, the Fall/Winter release schedule is an embarrassment of riches for gamers the world over. September usually marks the beginning of this bountiful time, and it looks as though Dead Island wants in on the ground floor. A September 6th release date puts Dead Island on the shelf with Resistance 3 on the same day, and a mere week earlier than id Software’s Rage.

The question is, which are you buying first?

Dead Island releases September 6, 2011, for the Xbox 360, PS3, and PC.

Stay tuned to Game Rant for more news and updates as E3 2011 continues through the week.