With E3 in full swing, it’s hard for video game enthusiasts to keep up with all the exciting announcements coming down the pipeline. During this brief time that media coverage is fixating on gaming news, many developers take advantage of the exposure to promote new independent products, partnerships, and DLC. Unfortunately for Techland, this does not appear to be the case with its latest announcement, Dead Island: Riptide.

Techland made waves last September with the hybrid shooter-RPG Dead Island, and its success caught Hollywood’s attention shortly after release. Only two months later, speculation started to swell around a possible sequel, when it was discovered that Techland had registered the name Dead World — for what, however, we still don’t know.

Now it has been announced that a follow-up title is in development, but there are virtually no details yet, aside from the title and a logo. Dead Island: Riptide is currently described only as “a new entry to the Dead Island franchise,” and an “extensive reveal” is promised for “later this Summer,” according to the press release announcing the game.

Sadly, it all feels a bit vague, perhaps even careless, considering the potential for so much exposure during one of the few times of the year that the gaming world gets to go wild. On the other hand, it is certainly Techland’s prerogative with regards to the details it chooses to release, and the company simply might not want to divulge much else and risk spoiling the fun for us later on.

Whatever the reason, Techland’s announcement is certainly good news for fans of Dead Island, who will no doubt have their fingers crossed for more information to be released sooner than later.

What do you think, Ranters: has Techland slipped up by not taking advantage of E3 to promote the sequel to its GOTY title? Or is a logo enough to keep you satisfied until more word arrives?

Dead Island: Riptide is expected to release on the Xbox 360, PS3 and PC.