It’s been a long road for the next game from CD Project RED and things are only getting started. After The Witcher developer announced Cyberpunk 2077 four years ago, there hasn’t been much else for fans to cling on to. With more news on the game expected soon, the studio went on record to explain and clarify its decision to trademark the phrase “cyberpunk” and how it affects other projects and games.
In the simplest terms, the decision to trademark the fairly common term was made to protect the work the developer has made so far on the title. As expected, the company has already spent considerable hours, resources, and hard work on Cyberpunk 2077, and the trademark was filed to limit confusion ensuring that they are the only entity that is able to use the exact name and naming scheme.
Information about Cyberpunk trademark. pic.twitter.com/4mufRCp9Gf
— CD PROJEKT RED (@CDPROJEKTRED) April 6, 2017
The trademark also protects CD Projekt RED in the event Cyberpunk 2077 is successful and warrants a follow-up or follow-ups, ensuring that the studio wouldn’t be limited in their sequel naming options. For example, if the cyberpunk trademark was filed by a different company, it’s possible that the other company could then tell CD Projekt RED that it can’t use titles like Cyberpunk 2 or perhaps even Cyberpunk 2078.
The studio goes on to make it clear that this filing isn’t a copyright or patent and as a registered trademark, it does not entirely prohibit the word from being used elsewhere or used as a descriptive term. CD Projekt RED also does not have exclusive rights or access to the genre or setting, though they do have the right to step in if there’s a potential issue that may lead to confusion with consumers. Concerned parties are also encouraged to reach out to the studio to discuss further.
The fact that CD Projekt RED wanted to explain the trademark is refreshing, as many companies wouldn’t have given it a second thought. The Polish studio has a proven track record when it comes to consumer friendly practices including its firm anti-DRM stance and an unwillingness to price gouge consumers over post-launch downloadable content. In a more recent example, as a thank you for anyone that purchased The Witcher 3: Wild Hunt, the developer made 16 pieces of DLC content – new quests, skins, and more – available for free.
Are you satisfied with this explanation from the company? When do you think we’ll be seeing more on their upcoming game? Sound off below in the comments.
Cyberpunk 2077 is currently in development for Xbox One, PlayStation 4, and PC.