Cyberpunk 2077 is out next year and already anticipation for the game is at an incredible level. The buzz around the game has been produced through a long-running marketing campaign and the reputation of CD Projekt Red which is developing the game. The marketing machine around Cyberpunk 2077 has continued and the latest way to introduce people to the game is a new Instagram filter.
Cyberpunk 2077 will be an open-world RPG which is set in a dystopian future with new technology as well as fresh dangers to face. The developer is no stranger to immersive open-world games having already developed one of the most acclaimed games of the decade, The Witcher 3. This new Instagram filter will likely remind players of the game's incoming release date and intrigue those who have somehow missed the previous trailers.
The new Instagram filter allows users to take on a number of looks, some of which are quite shocking. Users can look like the game's protagonist V and Jackie Welles, both of whom have already featured in the marketing material for the game. There are two more that have robotic red eyes taking up the majority of the user's face, making them largely look like a robot and an intimidating character. These filters join a varied promotional campaign that has supplied plenty of content. In fact, this is not the only piece of Cyberpunk 2077 promotion this week, with Elon Musk and the new Tesla Cybertruck possibly being connected with the game.
There is plenty of promotion for Cyberpunk 2077 and it will be interesting to see how these materials tie in with the final product. There have been rumors about photo mode in Cyberpunk 2077 and some may hope that this filter links to the in-game mechanic. Whether Cyberpunk 2077 can live up to the lofty expectations of fans remains to be seen, yet it is clear that the marketing for the game is igniting the imagination of players.
Cyberpunk 2077 has reached its final stage of development, so fans can expect a barrage of marketing before they find out if the game lives up to expectation. Fantasy and reality are often hard for developers to balance. However, CD Projekt Red did this masterfully with The Witcher 3, and if it can do this again, fans will have more than social media filters to be happy about.
Cyberpunk 2077 will be released on April 16, 2020 on PC, PS4, Stadia, and Xbox One.
Source: DualShockers