Last week, Microsoft announced that Crackdown 3 has been delayed until 2018. The delay was devastating for fans who have been patiently awaiting the game ever since it was announced all the way back in 2014. And although the company explained that it was to ensure its quality, many were still upset.
At Gamescom 2017, Microsoft addressed the Crackdown 3 delay again. In an interview, Microsoft Studios Publishing general manager Shannon Loftis admitted that “we probably announced Crackdown too early.” The executive explained that Microsoft “underestimated the challenge of making sure the quality bar of all three of [the Crackdown 3 game modes] was high and it delivers on what we need to deliver on.” The extra time will ensure that Crackdown 3 is “the game that Crackdown fans want,” said Loftis.
But the regret felt by Loftis and the rest of the team isn’t for nothing. The general manager said that “in the past we have made the mistake of announcing some exclusives a little bit too early” and that Microsoft is “trying to learn from that mistake and do better.” Loftis’ comments echoed a similar statement from Sony, in which it vowed to refrain from announcing PS4 exclusives too early as well.
Moreover, Loftis teased that Microsoft has “a bit that’s in development now that we’re not talking about” and these games should benefit from the change in reveal strategy. The company is in it for the “long haul” and wants to make sure that it has “great, unique, fun experiences for Xbox gamers” all the way to spring 2019.
The new policy regarding announcements will help to avoid disappointment as games that fans are looking forward to should, in theory, experience far fewer delays. But some will still have their fingers crossed that Microsoft will reveal some high profile exclusives at some point soon. Although demand for Xbox One X units is high, some prospective buyers have been put off by a lack of exclusives this year and the fact that the new hardware does not have a major launch title.
A lack of exclusives was already singled out as an area of concern following the cancellation of Scalebound, and has remained a talking point throughout the year. So Microsoft now has a real challenge on its hands trying to figure out how to show off the games that fans are looking for without revealing them far too early in the cycle.
Crackdown 3 releases in the Spring of 2018 for PC and Xbox One.