Game developers are always looking for creative ways to promote their games. Sometimes they work alongside popular YouTubers to show off a few minutes of gameplay, or they bring creative campaigns to the streets of New York City and Los Angeles.
Other developers opt for a more humorous approach, and give a copy of their game to Conan O’Brien and his team to review as part of their late-night Clueless Gamer segment. During these segments, Conan, and occasionally a special guest or two, play the game and offer their honest commentary. 343 Industries did just that when they provided a copy of Halo 5: Guardians to the folks at Conan’s show.
Halo 5 appeared alongside three members of the hit show, Silicon Valley, in an interesting display of gaming. In the segment, Team Coco, made up of Conan O’Brien and his fellow cast members, take on Team Silicon Valley, and the outcome is both funny and embarrassing to watch.
It’s apparent from the beginning that none of the six players do a lot of first person shooter gaming. They spend far more time looking at the ceiling and floor, and spraying bullet randomly around the map than at each other. That, in and of itself, it quite entertaining.
Add to that the amusing commentary, and viewers are left with a nine-minute display of fascinatingly awkward gameplay. The only way it could be better is if the group of comedians were taking on a group of mean-talking pre-teen tryhard gamers.
The group showed off Halo 5’s fast-paced multiplayer, which has been a focal point of Microsoft and 343’s promotions over the past few months, including the three-week long beta that took place in January. This focus makes sense considering Halo’s history as a much loved multiplayer option for Xbox gamers.
However, it was a little surprising that Conan didn’t mention the huge Hunt the Truth push happening right now for the Halo 5 single-player campaign. Granted 343 and Microsoft may be holding that close to the chest in an effort to keep any leaks from getting out, but it still would have been entertaining to see Conan and his guests take on the game’s AI, considering how poorly they played against each other.
With only four months left until Halo 5 launches, and considering the now saturated release schedule this fall, this surely isn’t the end of 343’s marketing push for the game.
What did you think of Halo 5’s appearance on Conan’s Clueless Gamer segment? Are you planning to pick up the game this fall?
Halo 5: Guardians is set to release on October 27, 2015 for Xbox One.