As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant to take the place of the annual "Boorito" event that Chipotle has held for over two decades. Since the pandemic, customers can no longer crowd into a location in costume and Chipotle has opted to hold the event in a digital format with Roblox.
The "Boorito" event plays out within Roblox is similar to how it would operate at actual Chipotle restaurants. Players can visit the virtual Chipotle location that has been created within Roblox to try to net themselves a free burrito. Participating grants players a code that will give them a free burrito at a real-world Chipotle location. While this is not the first event Roblox has been a part of, it is the first food-related one.
From October 28 through October 31, beginning at 3:30 pm PT / 6:30 pm ET each day, the first 30,000 Roblox users who visit the cashier in the virtual Chipotle restaurant will receive a free burrito code for use on orders at Chipotle or Chipotle.com. This timed event is to mimic going trick-or-treating. Players will need to dress up their avatar to receive a code.
Before entering the virtual store, users will also be invited to try out some of the Chipotle-themed costumes, including Burrito Mummy, Chip Bag Ghost, Guacenstein, and more. After collecting their offer, gamers enter the Chipotle Boorito Maze, where they can uncover and collect special ingredients. Players more familiar with Roblox's special events know collecting these will give players powers to ward off monsters and reach the maze’s center. Those who make it to the center of the maze will be rewarded with exclusive Chipotle-inspired Roblox items.
Roblox is an online platform that allows players to create and publish games that other players can play. With a massive player base, Roblox has a good community for players to exert their imagination and create worlds that others can honestly enjoy and spend time in. Some accuse Roblobx of being too kid-friendly, but it leads to imaginative RPGs, anime, and big-city adventure games that a younger audience can enjoy.
Chipotle’s proceeds from the sale of in-game items will be donated to support young farmers. Plus, to continue the tradition of its classic Boorito event, if users are unable to score any free food, Chipotle is still offering a perk. Fans don't have to play Roblox to participate, however, players have been building some crazy games recently, some to model the new Netflix hit Squid Game.
Roblox is playable on Andriod, iOS, PC, and Xbox One
Source: Chipotle