So far, Call of Duty: WW2 has had the video game world talking, with many gamers wondering if the franchise's return to its roots will lead to a successful game. However, so far content surrounding the game is causing a headache for YouTube creators, with many channels revealing that they are having difficulty getting advertising revenue for videos focused on the upcoming game.
As it turns out, Call of Duty: WW2 is falling foul of YouTube's policy with regards to advertiser-friendly content. Recently, YouTube allowed advertisers to remove adverts from videos that include content deemed not appropriate for ad usage. Included in these guidelines are videos including violent content, inappropriate language, and the covering controversial subjects and events including wars and political conflicts. Apparently, the next Call of Duty is ringing alarm bells for some of these points.
In particular, Call of Duty: WW2's real-world themes are being suggested as a major reason for a drop in ad revenue for many YouTubers who focus on the Call of Duty series. One such YouTube creator, PrestigeIsKey, has seen a major drop in monetisation due to the YouTube policy, stating that he has had "videos demonetised because of ‘depictions of war,’ even though it’s Advanced Warfare and I’m talking about WW2." A full video from PrestigeIsKey detailing the issue can be found below.
It's another level of difficulty for YouTube creators who focus on video game-related content. Even before Call of Duty: WW2 was causing problems for video makers, the new YouTube policies were the root of issues for creators anyway, with many channels seeing drops in revenue over new guidelines on advertiser-friendly content.
Initially brought in as a means to address the fact that adverts were appearing on entirely inappropriate channels covering unsuitable content altogether, it certainly seems as though these YouTube policies need some changes. Even though some video game YouTubers could certainly fit into some of the criteria listed, it is bizarre that channels would be unable to talk about such a hot pop culture topic as Call of Duty: WW2 without facing severe ramifications - particularly given that the game's trailer is the most liked in Call of Duty history.
Nonetheless, it seems as though Call of Duty-based YouTube channels are going to be in for a rough ride for the time being at least, as the need to cover Call of Duty: WW2 content is going to be a must for many subscribers. With more details surrounding the title being released all time, hopefully YouTube is able to address some of these concerns before too long.
Call of Duty: WW2 will be released on November 3, 2017, for PC, PS4, and Xbox One.