Doritos and Mountain Dew frequently do promotional campaigns with major game companies. The Call of Duty franchise is no stranger to these partnerships, and a brand new campaign has started promoting Call of Duty: Black Ops Cold War. Retro-style Mountain Dew cans and promotional Doritos posters and billboards will be used to set the stage for the era that Call of Duty: Black Ops Cold War takes place in.
The promotion is planned to be more than just unique advertising designs. Starting on October 19th, 2020, and progressing until January 31, 2021, Black Ops Cold War fans can find special codes on packages of Mountain Dew, Mountain Dew Zero Sugar, Diet Mountain Dew, and Doritos. These codes will grant players access to special prizes and rewards during this period.
The rewards range from in-game XP tokens to real-world gaming swag. The campaign will be giving out special in-game calling cards, a timed exclusive weapon charm, and daily entry into a chance to win a year's worth of double XP upon Call of Duty: Black Ops Cold War's launch. For players who enjoy energy drinks, the Mountain Dew Game Fuel cans have a chance to unlock a "unique Game Fuel character skin."
Doritos is taking this entire experience as a chance to promote a brand new flavor, Twisted Lime. This version of the popular snack chip will be available in Call of Duty: Black Ops Cold War-themed packaging for a limited time.
There is an additional feature built into this promotional campaign. Players who buy eligible Mountain Dew of Game Fuel products at Walmart, or designated fountain cups at Speedway convenience stores, will be entered to win a PlayStation 5 console. This is in addition to the other rewards that come with purchasing select products.
Sony's new system remains difficult for many fans to get a hold of. As the year grows closer to the November launch date, pre-orders remain minimal due to limited availability. Contests like this will no doubt see increased participation due to gamers hoping to claim a free PS5. Considering the popularity of Doritos and Mountain Dew, there are sure to be tons of distributed prizes throughout the next few months.
Interestingly, Burger King has a similar promotion where it is giving away 1,000 PS5 consoles. These consoles will come with games like Demon's Souls and Sackboy: A Big Adventure. The Burger King promotion is running through October 22nd.
Call of Duty: Black Ops Cold War is set to release on November 13th for PC, PS4, PS5, Xbox One, and Xbox Series X.