The Call of Duty franchise has seen its fair share of success, setting records with not just one, but two launches in the last two years. First, Modern Warfare 2 blew people away with its records setting launch numbers, pushing 4.6 million units on the first day alone, and bringing in $550 million over the first five days. Next, Black Ops shattered those numbers by moving 5.6 million units in its first 24 hours, and raking in a staggering $650 million in its first 5 days.
When Black Ops was first announced, skeptics doubted that it could really measure up to the outstanding Modern Warfare 2. Treyarch had been the studio that developed World at War, which was at the time largely considered inferior to Modern Warfare. Skeptics be damned, Black Ops’ record setting launch carried over with good pace into this year and has now claimed the most important of all titles. Treyarch has officially developed the best-selling game of all time, according to NPD Group.
NPD Anylist Anita Frazer recently revealed that Black Ops hasn’t just performed well, it’s reigned supreme:
“Call of Duty: Black Ops was the best-selling game in February, retaining the top selling spot since launch in November. It has now become the best-selling game in history, topping Wii Play.”
It achieved this feat by selling an incredible 13.7 million units in the US alone. Worldwide sales numbers have yet to be revealed.
The next game in the Call of Duty franchise is expected to be Modern Warfare 3, but the title’s status has been shrouded in mystery. The appearance of the findmakarov.com site last month threw every media outlet into a frenzy of speculation that rumors would be put to rest at the 2011 Game Developers Conference in San Francisco. Unfortunately, Activision was quick to announce that it had nothing to announce at GDC, and instead it turned out that the site was a viral marketing stunt for a live action Modern Warfare trailer.
With three developers currently at the helm of the next Call of Duty title, it is hard to believe that a new game isn’t going to be released for this holiday season. It’s likely that a big reveal will be heading our way at E3 2011, especially with fierce competition coming in the form of Battlefield 3, DICE’s answer to the Call of Duty franchise. Its incredible trailer blew people away at GDC this year and has set the bar rather high for future first person shooter titles.
This Fall will see the release of other highly anticipated titles including Gears of War 3, Batman: Arkham City, and the aforementioned Battlefield 3. Do you think Activision will be able to top the sales of Black Ops with its next title, or will this be a benchmark to beat for the next few years to come?
Source: Industry Gamers