To help fans prepare for the launch of Call of Duty: Black Ops 3 in November, Activision Communication Manager Scott Lowe has revealed a new weekly event known as Black Ops Fridays. Starting tomorrow on the official Call of Duty YouTube Channel and running through the end of October, fans will get an inside look at the game through never before seen gameplay, community driven Q&A sessions, and developer interviews.
The Call of Duty: Black Ops 3 focused live stream session also appears to contain new reveals, as evidenced by the blacked out lines in the upcoming schedule. Starting tomorrow, fans will be getting a closer look at a couple of new reveals including the ninth specialist class and a multiplayer map. The stream will also feature the first fan Q & A session. The full schedule, spoiler free, can be seen here.
This new social media marketing push could very well be the result of the gradual downward swing the franchise has seen in recent years. While previous games like Call of Duty Ghosts and Call of Duty Advanced Warfare sold very well, both titles ended up moving less copies than previous entries. Looking to capitalize on the popular Black Ops brand, which is supported by the fan favorite zombies mode, Activision is trying to double down on community engagement much in the same way they have done with Destiny. Live stream reveals have been very successful for the publisher, and they are likely to continue.
While the live streams sound like a step in the right direction, Activision recently fumbled with a new marketing campaign surrounding a fake terrorist attack that was meant to promote the Call of Duty Black Ops 3. The viral campaign rebranded the official Call of Duty Twitter account as a new agency known as Current Events Aggregate, and was reporting on the fake event in real time. However, not everyone knew the tweets were fake, and thankfully, the poorly received viral campaign ended abruptly.
Even though Call of Duty faces potential brand fatigue with each annual entry, the franchise remains extremely popular in the eyes of gamers. With big AAA titles like Fallout 4, Rise of the Tomb Raider, and Star Wars Battlefront launching around the same time as Call of Duty Black Ops 3 this year, the title managed to come out on top as the most anticipated game of 2015 according to a recent poll.
Are you still excited for this year’s annual release of Call of Duty? Let us know what you think below in the comments.
Call of Duty: Black Ops III releases on November 6, 2015 for Xbox One, PlayStation 4, Xbox 360, PlayStation 3, and PC.