Analysts may have suggested that sales of Call of Duty: Advanced Warfare won’t live up to the high standards of the series, but that hasn’t done anything to dampen Activision Blizzard’s expectations for the title. In fact, Activision Publishing CEO Erik Hirshberg stated in a conference call earlier this week that they expect Advanced Warfare to be the ‘biggest game of the year’.
While the fact that the Battlefield series is sitting out 2014 puts the new Call of Duty installment in an even better position to take that crown, the game isn’t without competition. Whatever its problems satisfying players post-release, Destiny has been a sales juggernaut, and looks like the one to beat in 2014. However, it’s not just this year’s sales charts that company brass has designs on for Advanced Warfare, as the full quote from Hirshberg demonstrates:
“We expect that Advanced Warfare will go on to become the biggest game of the year, the most digitally purchased game in console history and the largest next-gen title in history and all of those by wide margins.”
There’s undoubtedly some bluster to Hirshberg’s words, but his reference to digital sales is particularly interesting. It seems that Activision Blizzard are counting on the game performing well digitally to make up for lackluster pre-order figures.
Hirshberg goes on to praise the work Sledgehammer Games has done on Advanced Warfare, citing ‘significant innovations across every game mode, a great story and dramatically improved graphics.’ Based on responses to the game so far, it’s difficult to question what he’s saying there.
Reviews for Advanced Warfare have been broadly positive, with the game’s new twists on the familiar Call of Duty formula seeming to offer enough to bring players back to the franchise after Ghosts failed to satisfy last year.
The single player campaign is being touted as one of the best in recent years for the series, but what’s really impressing critics is the multiplayer. Competitive play has long been crucial to the series’ popularity and eSports attractiveness, but the way that the new traversal options that the game’s exosuit allows for has been worked into multiplayer seems to be a hit thus far.
The game is, by all accounts, a quality product. Now it’s time to see whether good word of mouth can return Call of Duty to the top of the pile — Activision Blizzard certainly seem confident, but it will be a couple of months before we can say for sure whether or not the game is a success.
Call of Duty: Advanced Warfare is available now for Xbox One, Xbox 360, PlayStation 4, PlayStation 3 and PC.
Source: Seeking Alpha