The classic saying goes that any press is good press, and Bulletstorm has proved the adage once again. While many thought that numerous outcries by politically associated news channels like Fox News would hurt sales of the outrageous shooter, it turns out they might have actually helped the title.
Speaking to Industry Gamers, Epic Games’ President Mike Capps revealed that Fox News dubbing Bulletstorm the “Worst Video Game in the World” might have actually helped move more units of the game, while also acknowledged those same comments may have hurt the industry.
Obviously, when a news outlet like Fox puts such a perceived kiss of death on a title, many developers and publishers might become fearful that it could hurt sales — especially with as over-the-top a title as Bulletstorm. Between all of the gruesome skillshot combinations and the vulgar language, it was certainly hard for Fox News to find anything enjoyable.
Luckily, gamers including Game Rant’s Riley Little (read his review) found a lot to enjoy in Bulletstorm, and Capps has confirmed that the game is actually enjoying better than expected sales.
“For what it did for Bulletstorm... yes, there were people who were very excited about any attention at all. For a game that's over-the-top, they probably helped sell more units than they convinced people to pick at us.”
As much as Capps wanted to bask in the glory that is the success of Bulletstorm he isn’t averse to weighing the good with the bad. While Fox Newss negative comments might have piqued some interest and moved copies off store shelves much quicker, they might have also put a very bad spin on video games.
“As for what it does for the industry as a whole I think it's terrible. There are people who really respect Fox News' opinions and look at that and are [convinced that video games are bad]."
For some, Fox News is a very reputable source for all the need-to-know information about popular topics of conversation, including video games. If the network used some graphics images of Bulletstorm - pretty much anything seen in a trailer will do - your non-gamer might get the wrong impression of the industry.
Still, Bulletstorm isn’t trying to hurt anyone and the people behind it certainly aren’t averse to poking fun at themselves or understanding that the game is pure entertainment, nothing more.
Regardless of popular opinion Bulletstorm is going to get played, and if Epic Games and People Can Fly are able to reap the benefit of a little bad press, more power to them.
Did Fox News' negative proclamations regarding Bulletstorm pique your interest in the title? Do you agree that Fox News’ comments are capable of hurting the video game industry?
Bulletstorm is out now for the Xbox 360, PC, and PS3.
Source: Industry Gamers