Pop music sensation Britney Spears is known for a lot of things. She achieved notoriety in the 90s for her hit singles Baby One More Time and Oops!…I Did It Again, but fell out of the limelight during the early 2000s. Suffice to say, Spears took a hiatus for several years before returning to the music scene. Since then, she has made a comeback, with a new single set to drop on May 5th.
But now Britney is going to be known for more than her publicized personal struggles and pop music. Britney Spears is getting her very own video game.
Video game company Glu Mobile, known for their casual tiles on Android and iOS devices, have signed a five-year deal with the singer to develop a game for mobile devices. The game currently lacks a name or any true gameplay details, but it will feature Britney’s likeness, her voice, as well as her creative input.
The creative merits of Spears when it comes to gaming is not exactly a proven commodity, but Glu didn’t sign her to take advantage of her ability to create a quality video game. Rather, they’re mostly just interested in the star power that Spears brings to the table, and they hope to take advantage of her millions of fans that will undoubtedly download the game when it releases in 2016.
This isn’t the first time Glu has signed a deal with a pop music star. Just a few months ago, they announced a similar deal that was reached with Katy Perry. The Katy Perry mobile game lacks any concrete gameplay information either, unfortunately, but again, the success of the game will largely have to do with the musician’s name and likeness.
While concrete gameplay info is still not available, it is possible that both the Britney Spears game and the Katy Perry game will be very similar to that of Kim Kardashian: Hollywood, a hyper-casual mobile title that has brought Glu tremendous success. The game is so successful that the star, Kim Kardashian, earned $85 million last year from the game alone, with the mobile title itself generating over $200 million.
Those unfamiliar with the concept of Kim Kardashian: Hollywood should know that there isn’t a steep narrative to follow. The game is all about climbing through Hollywood’s ladder of fame with virtual pal Kim Kardashian. It’s free to download, but it generates its massive profits using a dizzying amount of microtransactions. As previously stated, it wouldn’t be farfetched to assume that the Britney Spears and Katy Perry video game projects from Glu will follow a similar model.
Whereas Katy Perry and Kim Kardashian are relatively new to gaming, this Britney Spears project technically marks the second video game starring the singer. In 2002, near the height of her popularity, Spears was featured in Britney’s Dance Beat, a music/rhythm game that saw release on Game Boy Advance, PC, and PS2 to lukewarm critical reception.
In any case, there will now be at least two official Britney Spears video games in the world, but with a five-year deal signed, before it’s all said and done, there will probably be many more. Those looking forward to the untitled Britney Spears mobile game can download it for their iOS or Android device at some point in 2016.
Source: Games Industry