Borderlands 3: Why is #BoycottBorderlands3 Trending?

why is boycott borderlands 3 trending

It's been seven years since the launch of Borderlands 2, and it's safe to say that many fans are excited to finally get their hands on the long-awaited Borderlands 3. However, the game has been plagued by controversy for months, with the latest controversy resulting in an outright call to boycott Gearbox's new looter-shooter.

#BoycottBorderlands3 is currently trending on Twitter, and for those wondering why some people are calling for a boycott of Borderlands 3, it has to do with actions taken by the game's publisher, 2K Games, and its parent company Take-Two Interactive.

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Basically, Borderlands 3 has new Twitch integration features through an extension called ECHOcast. In the trailer for the ECHOcast feature in Borderlands 3, the name of one of the Twitch accounts being used to test the feature was shown, allowing anyone interested to look it up for themselves. This Borderlands 3 Twitch testing channel was following a number of other testing channels, and while their streams were private, the thumbnails for the streams were publicly available.

YouTuber SupMatto, who creates a lot of Borderlands-related content, made videos using the Twitch thumbnails. Since the Twitch thumbnails were publicly available, this didn't seem like it would be a big deal. However, Take-Two took issue with SupMatto's use of the thumbnails, issuing copyright strikes against his channel and going as far as to allegedly send two private investigators to his home to harass him.

As expected, this decision has not sat well with fans, especially since SupMatto's coverage of Borderlands 3 has been largely positive. Those upset with the incident started the #BoycottBorderlands3 hashtag, but others chimed in with their own reasons for wanting to boycott the upcoming game, stemming from the behavior of Gearbox CEO Randy Pitchford.

Before the SupMatto incident, most of the Borderlands 3 controversies revolved around Gearbox CEO Randy Pitchford. In one case, Pitchford was accused of physically assaulting Claptrap's former voice actor, and in another incident, Pitchford was accused of sharing an animal cruelty video on Twitter, showing a kitten being attacked by a crab. Pitchford's attitude toward voice actor Troy Baker has also drawn some ire from the Borderlands 3 community.

Whether or not the Borderlands 3 boycott actually amounts to anything remains to be seen, but we'll find out when the game launches next month.

Borderlands 3 launches on September 13 for PC, PS4, and Xbox One, with a Stadia version also in development.

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