Amid the coronavirus pandemic that has locked down countries worldwide, AMC, Regal Cinemas, and Cinemark movie theaters have closed their doors to encourage social distancing. Needless to say, these closures have had a huge impact on the box office draws for recently released movies like Sony Pictures' Bloodshot.

The Vin Diesel-led superhero action movie, based on a Valiant Comics series about a super-soldier revived by nanotech, first published in 1992, was released on March 13, 2020. On Thursday Tom Rothman, Chairman of Sony Pictures Entertainment's Motion Picture Group, announced Bloodshot will be releasing digitally for $19.99 on March 24 to try and recoup its potential losses according to entertainment news organizations like Deadline.

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Rothman said that Sony Pictures is firmly committed to the theatrical exhibition of movies, and believe movie theaters will bounce back once the virus passes, but "this is a unique, exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium." While upcoming films like Marvel Studios' Black Widow had their releases delayed due to the coronavirus outbreak, making films that are already out available to purchase and own digitally seems like a great solution for consumers and production studios alike.

Empty Cinemark theater

In its six days of release, Bloodshot has thus far made $24 million worldwide on its $45 million budget according to Box Office Mojo. Whether or not it would have seen more success without its window in theaters cut short is impossible to know, but the reality of quarantining is something the film industry has had to come to terms with. The National Association of Theatre Owners asked Congress for an emergency bailout to help keep theater chains afloat.

Production has also been hit by the coronavirus pandemic, with many films and TV shows being put on hiatus for the time being. Sony Pictures themselves have halted pre-production on the Uncharted movie, based on the popular game series by Naughty Dog and starring Tom Holland and Mark Wahlberg.

On the bright side, the current worldwide crisis has led to companies thinking outside of the box in terms of finding ways to keep the populace at large entertained. While movies like Bloodshot are being put out early, Netflix has implemented a Party extension allowing Google Chrome users to watch content together even while they are social distancing.

Bloodshot will be available to purchase for $19.99 on March 24, 2020.

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Source: Deadline, Box Office Mojo