Blizzard put BlizzCon 2017 tickets on sale on April 5 at 7:00pm PT and they sold out almost instantly. At most, they sold out within 5 minutes. For those familiar with purchasing BlizzCon tickets, it's not an uncommon event. The tickets sell out instantly every year. The demand to attend Blizzard's BlizzCon is outrageous and only increasing, and the venue's maximum capacity isn't increasing. If there's one positive to takeaway this year, it's that prospective ticket buyers still have one last opportunity.
Like previous years, Blizzard decided to split up BlizzCon 2017 ticket sales into two separate events. While the first sale on April 5 is well and gone, a second will be held on Saturday, April 8 at 10:00am PT. For those who are still hunting for a BlizzCon ticket, make sure to be up and refreshing the sale's website early. These tickets, like those prior, will be gone with a matter of minutes, and this time there will be no additional opportunities to get another chance.
Splitting ticket sales up across two different days has a variety of benefits. Not only does it give buyers two opportunities to buy, which is nice if one day or the other doesn't fit one's schedule, but it helps prevent the worst case scenario. That is, if the ticket sale has issues, the website crashes, or something goes wrong with the process, fans aren't just out of luck and angry. A second day means one day can be completely disastrous and it can be made up for in the second day.
For those who aren't able to get tickets, or who can't attend anyway, Blizzard will once again be making available a Virtual Ticket. If it's like Virtual Tickets from previous years, it will offer livestreams of every major panel, event, reveal, and contest held during BlizzCon. Sure, fans don't get that same feeling of community watching from home as they would from attending, but for anyone who's a Blizzard fan, it's definitely preferable to missing BlizzCon entirely.
As for what kind of events to expect at BlizzCon 2017, only time will tell. Expect eSports tournaments for all of Blizzards games, including the already announced Overwatch World Cup coming back for a second year. Expect panels going into what each of Blizzard's games are currently being worked on. And of course expect announcements, but who is to say what those are. Will a new World of Warcraft expansion be announced? Does Blizzard have something secret up their sleeves?
Blizzard's BlizzCon 2017 runs from November 3-4 later this year. Tickets go on sale for a second and final time tomorrow, April 8, at 10:00am Pacific Time. Tickets cost $199, if they're not already sold out by the time the website refreshes.