Best Buy's Black Friday in July sale is now live, the retailer's alternative event to Amazon Prime Day and other summer sales. As the name implies, Black Friday in July is a one-day sale that starts today, June 26, and will end June 27. This year's sale offers a wide range of steep discounts on all manner of items including iPads, MacBooks, and other Apple products; televisions from Sony, Samsung, and Insignia; as well as games and console hardware.
Apple products are a major focus of Best Buy's Black Friday in July sale, which offers up to $250 off various models of the new iPad Pro. The models with the lowest-price include the 11-inch iPad Pro 256GB at $774.99 and the 12.9-inch iPad Pro 64GB for $824.99. MacBook Pros are discounted up to $250 off, iPhones up to $150, and new Apple Watch Series 4 up to $50. Best Buy also has a $50 App Store and iTunes gift card available for 20% off.
Those shopping for a summer television will find a good variety in the Black Friday in July Sale. Featured TV discounts include an Insignia 24" LED 720p TV for $60 off at $89.99 or a 50" LED 4K TV at $249.99. Sharp has a 58" LED 4K TV at $299.99. Sony has two 4K LED TVs for sale, 65" and 75", available for $1,299.99 and $1,999 respectively. Finally, Samsung's 75" Q70 Smart 4K TV tops off the sale at a pricey $2,199.99. Dozens of more televisions are discounted beyond these featured TVs to meet buyers' requests.
As for games and game consoles, Best Buy has a broad selection of discounts. Console discounts themselves are surprisingly limited, with an Xbox One S + Halo 5 or NBA 2K19 + Controller bundle discounted to $299.99, an Xbox One X + Battlefield 5 or NBA 2K19 + Controller bundle at $499.99, and $29 off New 2DS XL hardware, bringing it to $129.99. The list of games on sale is large, but here are some featured discounts:
- Red Dead Redemption 2 (PS4/Xbox One) - $35
- Days Gone (PS4) - $40
- Forza Horizon 4 (Xbox One) - $30
- Mario + Rabbids: Kingdom Battle (Switch) - $20
- Resident Evil 7 (PS4/Xbox One) - $20
Potential game buyers can find a full list of Best Buy's Black Friday in July video game and VR deals on the retailer's official website.