Today marks a noteworthy development in the consumer tech and TV streaming industry as Best Buy and Roku announced a partnership. This collaboration is a first in the market, involving a unique intertwining of their advertising and retail businesses. Best Buy will be providing its first-party data for targeted advertising and closed-loop measurement, in cooperation with a TV streaming platform. Additionally, Best Buy will offer its customers exclusive access to Roku-branded TVs, further solidifying the bond between the two companies.
As streaming TV continues to gain popularity among consumers, this partnership aims to provide a superior TV experience for both its customers and partners. The collaboration will see the launch of the first-ever TVs designed and produced by Roku, the Roku Select and Plus Series TVs, exclusively available at Best Buy stores and BestBuy.com. This partnership also means that, by combining their industry-leading data, Best Buy and Roku will make TV advertising more relevant, ensuring customers are exposed to advertising content that resonates with their interests.
Roku 24" Class Select Series HD Smart TV
Roku Select Series HD TVs are designed to elevate the streaming experience, offering superior quality at an exceptional value. The devices provide a crisp, clear picture, accentuated by sound enhancement features such as auto speech clarity and night mode. These TVs also boast an integrated platform for live TV, and a voice-activated remote that seamlessly navigates across the vast array of channels, making them a versatile choice for a variety of environments.
Produced by Roku, a trusted name in streaming, these smart TVs come with a host of features aimed at making streaming more accessible and enjoyable.
Roku 32" Class Select Series HD Smart TV
Roku Select Series HD Smart TVs are purposefully designed to provide an immersive entertainment experience at a remarkable value. These TVs offer vibrant, clear visuals complemented by advanced sound features such as auto speech clarity and night mode. The device allows users to watch free live TV directly from the home screen, and navigate through channels using the voice remote.
Coming from the trusted brand Roku, the smart TVs offer a host of features aimed at enhancing the streaming experience. They boast bright and sharp picture quality and are equipped with features like fast Wi-Fi and instantly launching channels for seamless streaming.
Roku 40" Class Select Series Full HD Smart TV
The Roku 40" Class Select Series Full HD Smart TV offers a vast selection of free entertainment. With over 350 live TV channels, award-winning Roku Originals, current shows, top-rated movies, and children's programming, this device provides a comprehensive range of viewing options. Whether news, sports, or family entertainment, the platform delivers popular channels and a wide array of free and live TV content.
Equipped with a voice remote, the Roku 40" Smart TV enables users to perform a voice search across thousands of channels, control streaming, and manage entertainment playback.
Roku 50" Class Select Series 4K Smart TV
The Roku 50" Class Select Series 4K Smart TV delivers a brilliant 4K resolution, offering four times the detail of HD for a sharp and immersive viewing experience. It supports HDR10+ technology, enhancing the color, contrast, and brightness of your favorite content, making it feel vivid and lifelike. An additional noteworthy feature is the automatic brightness adjustment that adapts the screen to the lighting conditions in your room, reducing the need for manual setting changes.
The TV's design facilitates seamless streaming. With fast Wi-Fi connectivity and quick-launch channels, it ensures swift and easy access to your preferred entertainment.
Roku 55" Class Select Series 4K Smart TV
The Roku 55" Class Select Series 4K Smart TV is a product designed to enhance your viewing experience with its exceptional 4K HDR picture quality. The TV's resolution, four times that of HD, ensures a sharp and detailed representation of your favorite entertainment. It supports HDR10+ technology, which enhances color, contrast, and brightness, thus making your viewing content more vibrant and dynamic.
Moreover, it comes with an automatic brightness feature that adjusts the screen lighting based on the ambient light in your room, eliminating the need for constant manual adjustments. This Roku TV model brings a thoughtful design, enhancing sound clarity with built-in features such as auto speech clarity and night mode. It also provides the option of private listening through headphones.
Roku 65" Class Select Series 4K Smart TV
The Roku 65" Class Select Series 4K Smart TV is designed to deliver an immersive viewing experience, characterized by its sharp 4K resolution that provides four times the detail of regular HD. This detail ensures that all elements of your entertainment come alive on the screen. It is also equipped with HDR10+ color technology, significantly enhancing color, contrast, and brightness levels to create a vibrant and lifelike representation of your favorite content.
This TV model goes beyond just picture quality, featuring an enhanced voice remote that enables voice-based search, private listening, and customized shortcuts to your favorite channels. The lost remote finder function adds another layer of convenience.
Roku 75" Class Select Series 4K Smart TV
The Roku 75" Class Select Series 4K Smart TV is a product from Roku, a trusted brand in the streaming industry. This TV is designed to simplify the streaming experience, providing easy access to a variety of content. The TV's 4K resolution significantly enhances the detail in your entertainment, offering a picture quality that is four times sharper than standard HD. It also features HDR10+ technology that brings out vivid colors, sharp contrasts, and high levels of brightness in your favorite shows and movies.
FAQ
Q: What is the new partnership between Roku and Best Buy about?
Roku and Best Buy have entered into a first-of-its-kind partnership across their advertising and retail businesses. The collaboration will see Best Buy providing its first-party data for more targeted and efficient advertising on the Roku platform.
Q: How will this partnership affect the TV advertising experience?
With the pairing of industry-leading data from both Roku and Best Buy, TV advertising is set to become more relevant and performance-driven. Advertisers will be able to work with both companies to target, optimize, and measure their ads on Roku using Best Buy shopper data.
Q: What does the exclusive availability of Roku Select and Plus Series TVs at Best Buy mean?
As part of the partnership between Roku and Best Buy, the Roku Select and Plus Series TVs will be sold exclusively at Best Buy stores and on BestBuy.com. These are the first-ever TVs to be designed and made by Roku, offering customers a seamless streaming experience.