The battle for the crown of modern military FPS is once again about to be waged as Call of Duty: Ghosts and Battlefield 4 ready up their campaigns to pry gamers from their money. This is one of the most interesting match ups so far as previously, it was EA‘s Battlefield franchise trying to keep pace with the behemoth Call of Duty. This year is a different picture though. Call of Duty‘s sales are (slightly) on the wane and if polls are to be believed, it seems that Battlefield is the franchise that an increasing amount of gamers are flocking to.

With the marketing campaigns shaping up for both, two new TV spots have hit the internet and, supposedly, TV sets. Both take similar approaches focusing on the human element of playing the games rather than the actual gameplay, but both are going for different tones.

First up, Call of Duty: Ghosts takes a comedic approach, using their TV spot series to showcase the competition between ‘normal’ people. The commercials certainly show Activision‘s understanding of the appeal of their online mode to the average person, and the competition that it can bring between friends or in the work place. Even if that view somewhat negates the emotional story that the game’s singleplayer campaign is trying to tell about a war torn world.

This is a trend for the company as previous games in the series have had serious blockbuster story trailers, while also promoting silly, more light hearted trailers for multiplayer. At the very least, this new series of TV spots are worth a few chuckles.


And to wrap ’em all up:

Battlefield 4 takes a more real world approach, asking “real players” to recount their experiences in multiplayer, you know the “only in Battlefield” tagline moments. It is an effective technique as it synthesizes with what EA and DICE have been trying to make clear since the game was announced. That is that the destructive and ever changing environments offer players everchanging parameters to cause wanton destruction.

It is genuinely going to be a fascinating head to head between both franchises that will almost certainly define both the military shooter genre, as well as the whole game industry. Will Call of Duty finally be dethroned as the FPS king? Will sales for both be as high as previously? Will both titles suffer from fatigue? How will sales for each game split between current and next-gen consoles and PCs?

What say you? Call of Duty: Ghosts, Battlefield 4, both or neither? You can use your wallet to vote in November.

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Call of Duty: Ghosts releases November 5, 2013 for the PC, PS3, and Xbox 360; November 15th for the PS4; and November 22nd for the Xbox One, while Battlefield 4 arrives on October 29, 2013 for PC, PS3 & Xbox 360 platforms. PlayStation 4 and Xbox One versions will be available at launch.