Well, nobody can accuse Electronic Arts of shying away from a fight. With Battlefield 3 on the minds of many fans of military shooters, it was a foregone conclusion that the newest title from DICE would be giving the Call of Duty franchise a run for its money, but EA’s CEO is apparently tired of speaking in vague comparisons. Today the showdown took on a personal tone, with EA’s John Riccitiello explaining that in their minds, Battlefield 3 is already better than Call of Duty in every way that matters.

The sentiment is one that’s already shared by thousands of FPS fans who felt disappointed with Treyarch’s Black Ops, and the Battlefield franchise certainly isn’t lacking where die-hard fans are concerned.

So while some publishers or studio heads may talk up the potential of their upcoming games, or state that their competition is getting lazy, EA is clearly confident in their product.

Riccitiello has already made it clear that Battlefield 3 is designed to take down CoD, and it already seems like the developers are making all the right moves to do it. A new game engine, bigger maps than ever before, and a fair amount of bravado isn’t going to hurt their odds at putting a dent in CoD’s armor.

Riccitiello showed just how unafraid of the showdown later this year the publisher is when speaking to investors, stating that while EA knows the power of their opponent, there’s really no way that the next Call of Duty title could possibly be better than BF3:

“We know we have a big competitor… But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense.”

The points made are fair enough, with Infinity Ward sticking to their old game engine, and still working to be seen as equal in quality to the now-depleted Infinity Ward. The momentum and innovation is slanted in DICE‘s favor, and the multiplayer experts no longer need to prove what polished games they are capable of delivering.

Of course, we’ve heard all of this before from Riccitiello. In the lead up to Medal of Honor‘s reboot, to say that EA was optimistic about the fight with CoD would be an understatement. That game fell well short of their expectations, so one has to remember that being optimistic about upcoming games is in Riccitiello’s job description.

Perhaps he just desperately wants to give Activision a run for their money, and who could blame him? No entertainment property should reach a level of success where innovation and creativity take a back seat to the franchise’s name. DICE stands a much better chance of turning this fall into a fight, and no matter who comes out on top, gamers will likely have two great shooters as a result.

Do you think Battlefield 3 will truly be a superior title to the next Call of Duty? Even if it is, is it safe to say that the next CoD will still earn greater sales? Leave us your thoughts in the comments.

Battlefield 3 is set to be released on the PC, Xbox 360 and PS3 late this year.

Source: Eurogamer